Al-Atrash launched Natrify in 2020 to provide sustainable solutions for the bioplastic industry through biotechnology. After the commercial launch in 2022, Natrify acquired a licensee in the U.S. with a starting capacity of 1,000 tons a year to reach 70,000 tons a year by the fourth year of the contract. It is currently negotiating a license in Saudi Arabia, and two other licensees in the EU are in the pipeline. Natrify’s process enables it to enhance air quality by reducing an average of 2,450 tons of CO2 emissions for every ton of plastic production while not contributing to any microplastics.