Ahmad oversees the strategic direction of the Saudi based retail company,
BinDawood Holding’s Danube and BinDawood stores. BinDawood and
Danube have a nationwide grocery retail chain footprint of 71 stores in 15
cities across Saudi Arabia.
With a heritage spanning over 50 years, 35 of which are in grocery retail,
BinDawood Holding has become of the MENA region’s largest retail
operators with extensive operations including supermarkets,
hypermarkets, department stores and imports providing the Kingdom the
widest international offering of food and grocery items. BinDawood
Holding employs more than 10,000 employees across Saudi Arabia.
Ahmad has led Danube and BinDawood through a period of revitalization and growth, continually sustaining
double-digit growth for the company. Under his tenure, Danube has grown from 9 branches to 44 branches, and
BinDawood to 27 branches by March 2020, with ambitious expansion plans to open more stores across the
Kingdom and regional markets in the coming years. Ahmad is spearheading digitizing BinDawood Holding’s retail
business, embracing the latest retail innovations such as blockchain technologies to foster transparency in the
supply chain and implementing AI. He is the driving force behind the award-winning, highly innovative e-commerce
platform Danube Online and the Danube App, the Middle East’s largest e-commerce grocery platform. Ahmad led
the group to win ‘Retail Technology of the Year’ award at the 2018, Seamless Awards, ‘Most Admired Food &
Grocery retailer in KSA’ at the 2018, Retail Middle East Awards and ‘Most Admired Online Retailer’ for Danube
Online at the 2018, Retail Middle East, Saudi Arabia awards. In June 2019, Ahmad’s leadership story was featured
on the cover of Forbes Middle East, where the family business, the BinDawood Group was ranked 25 in the top
private Arab companies in the world. In 2019, Ahmad was awarded ‘CEO Masterclass of the Year’ at the Saudi Top
Achiever Awards’ in collaboration with the Jeddah Chamber of Commerce.
Ahmad joined the group at the start of his career and has held a number of positions in the group until he was
appointed to the board of directors and CEO of Danube in 2014. In 2018, he was appointed CEO of both Danube
and BinDawood supermarkets.
Ahmad currently sits on the board of directors of the Red Sea malls, implementing and enhancing the corporate
governance of the group. He was a key member of the team who negotiated Bahrain investment bank,
Investcorp’s minority stake in BinDawood Holding in 2015.
Ahmad graduated from with a degree in International Business Administration from King Abdulaziz University,
Jeddah, Saudi Arabia. He has completed leadership programs in Cambridge University, UK and has also participated as a public speaker at numerous industry leading events. He is an active member of Young Presidents’ Organization
(YPO) and is currently attending an Executive Program in Management from Columbia Business School, New York.