Alaa is an early retired engineer, retired before even working at the field, he started exploring his creative passion just after graduating from industrial engineering to make his debut as stand-up comedian back in 2010 climbing up the latter of this field to be one of the most well known Arab stand-up comedians, he mad his debut as in a content creator in 2012 as “el mowaten el masry”, since then he never looked back to his graduation certificate, he joined the creative field as a copywriter back in 2013 till that very moment he’s Creative Director at Fp7Mccan Cairo, contributing to the advertising scene in the Middle East with some iconic Ads.