Aladdin ElAfifi, CEO of EFG Finance, an EFG Holding Company – EFG Holding’s Non-Bank Financial Institutions (NBFI) platform.

ElAfifi assumes the overall responsibility in leading EFG Finance, an EFG Holding Company – the Non-Bank Financial Institutions portfolio including leasing, factoring, microfinance, insurance, mortgage and payments and the addition of new services whether organically or through acquisitions. He is also a non-executive board member representing the majority shareholder for Valu and board member of EFG Corp-Solutions as well as board member of EFG Finance.

With over 23 years of financial advisory and direct investment experience, ElAfifi recently co-founded the Cairo-based real estate investment management and advisory business, 46 Group. He was most recently Co-CEO of Pharos Holding where he overlooked securities brokerage, asset management and investment banking and advisory activities. He co-founded Egypt’s first nano-lending startup (Kashat) and worked on the funding and sponsoring of startups directly and through work with Startupbootcamp, co-manager of the first Egyptian fintech accelerator.

Prior to joining Pharos, ElAfifi led the team managing Qalaa Holding’s investments in mining, mining industries, gold exploration and the waste management sector through the creation of Tawazon, a local and regional market leader in the field of solid waste (municipal and agricultural) management. He was also a senior member of the team that established Taqa Arabia, a full service energy (natural gas and electricity) distribution group and the initial team that worked to conceptualise, negotiate and sign the Framework Agreements for what would later become the Egyptian Refining Company (ERC), a USD 4.4 billion refinery.

ElAfifi previously worked in London as investment banker at Goldman Sachs’s UK M&A and the Industrials and Natural Resources teams. He started his career at EFG Hermes Investment Banking. With both Goldman Sachs and EFG Hermes, he worked on a number of high-profile M&A and capital markets transactions across a multitude of sectors.

He is a Chartered Financial Analyst (CFA) and holds an MBA from the Wharton School of Business with a concentration in Finance, Strategic and Entrepreneurial Management and is a recipient of the Joseph Wharton fellowship. He holds a BA in Economics with a minor in Business Administration from the American University in Cairo.