Amr Kawashti is an accomplished Egyptian entrepreneur with extensive experience in fashion, growth hacking, and ecommerce. While pursuing his Bachelor of Science in Engineering at the German University in Cairo (GUC), Amr co-founded In Your Shoe in 2018 alongside his partner Ezz. This direct-to-consumer streetwear brand is dedicated to empowering new generations to express their individuality through fashion. Recognizing the importance of cultural connection, Amr believes that being part of the same generation and speaking the same language as their customers is key to In Your Shoe’s success. This approach has established the brand as one of the leading homegrown fashion labels in the region.