Anisha Oberoi is the Founder & CEO of SECRET SKIN, an award-winning platform that connects Middle East consumers to global Conscious Beauty & Wellness brands. Built on a tech-enabled framework that focuses on social and environmental impact, SECRET SKIN’S value proposition is a ‘Clean World of Beauty’ with products that are cruelty free and gender neutral, indexing highly on performance and ingredient integrity. Anisha launched her company during Covid in 2020 as a B2C discovery platform before moving into physical stores, and SECRET SKIN’S story is very much her own story borne out of a struggle with Breast Cancer.
In 2023, SECRET SKIN became a Techstars portfolio company and is today GCC’s fastest growing startup in the premium beauty category. Their mission is to raise the awareness of Women’s Health in the region leveraging social advocacy, innovation and technology. 65% of SECRET SKIN’s investors are women.
Anisha holds an MBA degree from the prestigious INSEAD Business School and has been widely published in local and global media. Prior to founding the startup, Anisha worked for five years with Amazon to build the Fashion & Beauty portfolio in India and Australia.
