Dr. Diab-Bahman is a Senior Lecturer with a research focus in social policy, social responsibility & reputation. She has authored four books which explore differences amongst cultures & their impact on business environments. She is also a newspaper columnist, with a dedicated column specializing in addressing the need for change towards sustainable development. She has recently received the prestigious ‘Sustainability Pioneer‘ award from the World Association for Sustainable Development WASD, as well as a ‘Pandemic Hero’ award from Kuwait’s Amiri Diwan for her academic & social efforts throughout the community.