Farah Aridi is a certified productivity coach and the founder of “Positivity With Joy.” She drew inspiration from a challenging health experience she faced in 2018, leading her to establish her coaching business and cemented her purpose in life. She empowers entrepreneurs in overcoming internal obstacles and boosting their productivity to propel their business to new heights. Additionally, Farah guides her clients in crafting personalized journaling strategies to enhance their quality of life and deepen self-awareness, tailored to the unique situation they’re experiencing. Notably, she spearheaded the Arab world’s first journaling course “Tanaffas” and has expanded her influence through multiple various speaking engagements, including a featured TEDx talk, workshops, as well as her coaching programs. Her methodology revolves around elevating productivity through the cultivation of self-compassion and tranquility, enabling entrepreneurs to consistently achieve success without compromising their overall well-being. Furthermore, Farah’s mission is to emphasize the necessity of self-prioritization within the entrepreneurial landscape, amidst the pervasive hustle culture that dominates the society.”