Farah is currently leading the Government Relations and Public Policy function at
TikTok in the Middle East, Africa, Turkey, South Asia, and Pakistan. She has almost
two decades of experience working in/with public, private sectors and international
organizations across tech policy, socioeconomic market research & intelligence,
strategic planning, policy analysis & development, sector & competitiveness analysis,
monitoring & evaluation, program & project management as well as building
relationship & strategic alliances.
Prior to her current role she was the Head of UAE Public Sector and Government
Alliance Partner at LinkedIn after a long span in the Public Sector– mainly at the UAE
Ministry of Foreign Affairs and International Cooperation and the Executive Council
of Dubai. She was also a part of the Dubai Government team responsible for updating
the Emirate’s strategic plan for 2021 (Dubai Plan 2021), which was launched by HH
Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister,
and Ruler of Dubai in December 2014. Earlier, as a consultant, Farah also carried out
various economic development assignments for clients like USAID- SABEQ, World
Bank, UNIFEM among others.
Farah holds a Master of Science degree in Development Administration and Planning
from the University College of London and a Bachelor of Arts in Economics from the
University of Jordan.