Fatma is a business development specialist with over seventeen years of experience. Having learnt the rudiments of the family owned enterprise at a very early age, Fatma’s vision for the brand has seen her strategically develop the Azza Fahmy business, from a home-grown brand to an international luxury design house, employing over 200 people.A visionary leader, Fatma has driven the brand’s growth and success through expansion and cross-cultural collaborative projects and has enhanced values in local, regional and international markets. Her strong involvement in multiple developmental and community projects has also won her entrepreneurial recognition by many regional and international organizations.

A key player in shaping the jewellery design & making sector in Egypt, she has also been integral to the development of The Design Studio (DSAF) set up by her mother in 2013; independently funded, the Cairo base educational training hub for aspiring jewellery designers & students offers comprehensive curriculum based courses

Alongside five Egyptian professionals of the Fashion,Design & Luxury industry, Fatma is a founding member of the first Egyptian Fashion and Design Council(EFDC) that provides the opportunity for designers to be competitive on an international level in terms of quality, skills and creativity.Fatma obtained a Master’s degree in Luxury Management from Bocconi University in Milan and Essec University in Paris, additionally she boasts a fellowship from the Aspen Institute