In his role as CEO, Geoffrey Alphonso brings a wealth of experience in strategic thinking with over 25 years of experience implementing business transformations in the North American, Australian, and Middle Eastern markets. Prior to joining Alef Education, Geoffrey was General Manager and Head of PMO/Solutions for Pearson Education’s Middle East and Africa business practice for over nine years, where he grew and led a cross-functional team to drive Pearson’s digital strategy with a combined portfolio of over $30 million across both the K-12 and higher education markets. Before Pearson Education, Geoffrey held senior leadership positions across the EdTech, telecommunications, and finance sectors in Toronto, Canada, and Brisbane, Australia. Geoffrey is an avid enthusiast for the use of technology in education. He also sits on the board of THAKI — a non-governmental organization that provides digital education products and services to underprivileged children in the MENA region. Geoffrey is a member of the elite Forbes Technology Council, an exclusive community of world-class CIOs, CTOs, and technology leaders. He holds an MBA from London Business School.