Hisham is a result driven executive with a passion for creating value by focusing on the end user and adopting a customer-centric mindset. He comes with over 25 years of cross-functional experience in the consumer goods and technology industries across the MENA region with particular focus on Saudi Arabia, the United Arab Emirates and Egypt. Throughout his career, he has held leadership positions with The Gillette Company, Mars Incorporated and Google.

Hisham brings a variety of breadth and depth experiences with a focus on General Management and a functional background in Marketing & Sales. He has a track record of delivering consistent results in various business challenges ranging from accelerated growth to strategic realignment and turnaround. In his current capacity as Country Director for Google in Egypt, his main responsibilities include partnering with customers and government stakeholders to unlock the full potential of the internet to drive user and business growth and building a high performing team. He also leads Google’s efforts in developing the startups ecosystem and expansion strategy into new markets in MENA.