Ingy Yousri Ismail is the CEO and Founder of Flare PR, a boutique agency that specializes in fashion, luxury goods and lifestyle brands, she brings a wealth of experience and expertise to her clients.

Prior to starting her agency, she worked with some of the biggest names in the industry, including Salvatore Ferragamo, Aquazzura, and Diesel after completing her studies at Polimoda.

In 2016, Ingy founded Flare PR, driven by her desire to contribute to the growth of the fashion and lifestyle industry in the Middle East. Her agency empowers emerging brands by leveraging the skills and contacts she acquired throughout her career.

Inspired by women’s prosperity, the team she created is full of driven career- oriented women who work diligently to make their clients shine brighter.

Her strong connections and interpersonal skills have resulted in Flare PR’s collaborations between Middle Eastern and major international brands, such

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as Azza Fahmy x Balmain and Okhtein x Balmain. The agency also coordinated the PR for some of the most iconic fashion and lifestyle events in the country, such as the Rami Kadi and Naeem Khan fashion shows as well as managing the first ever event to be held at the Grand Egyptian Museum for Kahhal looms to name a few.

Her commitment to the industry extends beyond her work at FLARE PR. As a Fashion PR & Events mentor, Ingy shares her knowledge and experience with the next generation of fashionpreneurs and professionals.