Strategist, driven and passionate – Born and raised in Karachi, Pakistan, Madiha has led a versatile
and ambitious career over the years across finance, tech and media. Madiha pursued her university
education in the United States, graduating from Harvard University with a degree in History &
Literature. She then headed various positions in New York, Karachi and Dubai.
Madiha joined Careem in 2018 and has taken on several roles across the company’s services. She
started out as Head of Merchants for the Food business, launched the Shops and Delivery products
and businesses, led a cross-functional effort to launch the Careem Super App, and headed
partnerships to bring third-party apps onto the Super App. She now holds the position of Head of
Strategy and Strategic Partnerships for Careem Pay.
Through her career, Madiha has led an expansive portfolio of strategy, execution and management
roles in leading companies. Her professional background includes investment banking and
management consulting at McKinsey in the US, global corporate strategy at banks like Lehman
Brothers and JPMorgan, and heading strategic initiatives for 21st Century Fox’s media JV in the
region. Furthermore, Madiha still found some time to indulge her passion for writing and politics as a
current affairs journalist in Pakistan.
Bringing a wealth of experience to Careem, Madiha envisions making Careem Pay the leading digital
financial services provider of the region. Today, Madiha is leading strategy development and key
partnerships for Careem’s fintech business and products. Moreover, she supports the corporate
division on investments, mergers and acquisitions, and establishes governance and
performance-reporting structures as well as advises Careem’s CEO on key matters.