Former college mates Moussa and El Abiad launched their innovation studio in Edtech and Fintech, IMMRSV, in 2017. Today, it leads edtech initiatives for brands such as Udacity, Meta, UNDP, the African Union, Misk Academy, ITIDA, and the Saudi Central Bank. Notable initiatives include One Million Arab Coders, which was led by the Dubai Future Foundation, Udacity, the Egypt FWD initiative with the Egyptian Ministry of Communications and Information Technology, and the Next Coders Initiative. IMMRSV is present in Egypt, Morocco, Tunisia, Saudi Arabia, the U.A.E., Oman, Nigeria, Kenya, Cameroon, Ghana, South Africa, and Pakistan.