Oday joined IBM Consulting as the Global Sustainability leader in August 2023, bringing extensive experience in scaling businesses and a background in management consulting. Before joining IBM, Oday was the Founder & CEO of Better All Round (BAR), a B-Corp certified, innovative, ESG-focused diversified fiber-based business.

Under his leadership, BAR launched Ora Household Towel, a revolutionary product developed from initial concept to market within a year. Prior to launching BAR, Oday worked for over 20 years as a management consultant, starting his career at KPMG before moving to Accenture, where he held various leadership roles. At Accenture, Oday served as Global Head of Media & Entertainment, Global Head of Business Consulting for Communications, Media & High Tech, and Global Go-to-Market Lead of Accenture’s Analytics business.

Throughout his career, Oday has built strong teams and alliances while serving clients worldwide. In addition to his professional achievements, Oday has served as an advisor to several innovative start-ups and as a founding mentor for Henkel X.