Born in Tripoli, Libya, made her debut in the luxury hospitality industry at a global level at the age of 18. Her career of choice allowed her to not only gain extensive experience that spanned across geographic areas from Asia, Africa, and Europe to the Middle East but also successfully launch her own thriving business.
Ruwaida has over 20 years of experience. Her expertise includes consumer marketing, internal and external corporate communications, and driving high-impact campaigns in addition to public and media relations. She is fluent in English, Arabic, and Maltese and speaks basic Turkish.
Having started her career with the Corinthia Group in Libya, she moved to Malta with Starwood, and then Bahrain with the Ritz-Carlton, then to Qatar, where she worked with Mövenpick and the Shangri-La Group. Ruwaida then continued to climb the corporate ladder with the Group until she was appointed Vice President for PR and Corporate Communications for the Middle East, India, the Indian Ocean, Europe, and the Americas. Making her the first Arab woman to reach such a position in the company’s history.
In 2021, Ruwaida established her own company “JRN Consultancy,” a boutique agency focusing on luxury lifestyle, travel, and hospitality. The company is headquartered in Dubai, with representation in Qatar and Saudi Arabia.
JRN, which stands for “journey,” is not only owned and managed by women but the entire team is comprised of women. Ruwaida firmly believes in promoting mental well-being and fostering a culture of work-life balance, so she decided to reduce the working week to four days only. Hence, the team works Mondays to Wednesdays from the office, and Thursdays, they work from home, with Fridays, Saturdays, and Sundays as weekly off days.
Through her company, Ruwaida works with the most prestigious international brands around the world. Ruwaida is a wife and mother of four children. She is also a writer and regularly contributes to business and lifestyle publications.
