Sara Rajabli is a social entrepreneur, consulting business psychologist, and advocate for
sustainable development. She founded BUTA Art & Sweets, pioneering the first vegan food
enterprise in Azerbaijan and significantly reducing CO2 emissions by over 70% through
eco-friendly practices. Under her leadership, BUTA employs 20 women with special needs,
fostering social inclusion and sustainability.
Sara’s influence extends beyond her enterprise; as an Instagram influencer with over 17,000
followers, she inspires individuals in Azerbaijan to adopt cruelty-free and eco-friendly lifestyles.
Internationally, she has engaged with DAAD, Erasmus+, One Young World, and others, bringing
global sustainability insights to her community.
Collaborating with UNDP Azerbaijan, UNICEF, GIZ Azerbaijan, and the U.S. Embassy, Sara has
mentored over 30 local NGOs in launching sustainable social enterprises. She also
spearheaded the first social enterprise in a conflict-affected region, employing 10 women from
displaced communities.
Sara co-authored the first book on social entrepreneurship in Azerbaijani, and her work has
earned accolades such as the Global Startup Awards 2019 and The Diana Award 2021. She
actively shapes policy for social enterprises in collaboration with UNDP Azerbaijan.
In her consulting role, Sara enhances mental health and eco-friendly practices in businesses.
She is currently working on the digitalization of psychology education and HR systems in
corporations. Recognized as one of the 50 most influential global young leaders by One Young
World Impact Report, she is also one of 12 selected young leaders in the Tallberg Mentoring
Leaders Program, validating her leadership and impact in the field of sustainability