For over two decades, Seda Solmaz has been a transformative force in the F&B industry, driving
both revenue and profitability growth through innovation with purpose. Her deep curiosity for
consumer behavior, coupled with strong global client relationships, fuels her relentless pursuit
of bringing novel, sustainable innovations to market. As a champion for Health & Wellness
and a passionate advocate for reducing Food Waste, Seda’s work consistently reflects her
commitment to a greener future.
Beyond her professional achievements, Seda is dedicated to inspiring change on a personal
level. She hosts a popular ‘Waste Not Wednesdays’ series on LinkedIn, where she shares
practical recipes to help avoid food waste at home, focusing on the most common items that
often go to waste. This initiative reflects her belief that sustainability starts in the kitchen, one
meal at a time.
Seda excels in identifying opportunities and market gaps ahead of the curve, strategically
positioning her clients for success. Her passion for Co-Creation harnesses the collective
creativity of teams, leading to Bigger, Bolder Ideas that meet unmet consumer needs while
injecting Fun into the innovation process. She empowers her clients to unlock their Creative
Potential, driving strategic growth through innovative thinking and sustainable practices.
In 2016, Seda launched Tetra Pak’s first Customer Innovation Center in Dubai, setting new
benchmarks for the F&B industry in the region. Her innovative vision earned her the ‘Best Stand
of The Year’ award at Gulfood Manufacturing in 2019, and she has proudly served as a
permanent judge for the Gulfood Innovation Awards since 2018. Featured on Dubai Eye
103.8 and a respected moderator at various industry panels, Seda continues to influence the
future of F&B industry on a global scale.