The ubiquitous name behind the iconic, luxury caftan label and the Moroccan French designer who breathes modernity, magnetism and magic into fabric. Selma Benomar stands for the woman who is bold, elegant and yet unafraid to celebrate their heritage, preserve their cultural traditions, and make a statement about who they are. Her collections include caftans that are made-to-measure and also include ‘limited design’ pieces where no two caftans will ever be the same – a tribute to the diverse personalities and tastes of the modern woman. Since 2012, Selma Benomar has unflinchingly proven that her Caftans are pieces that belong to red carpet events and lavish ceremonies. Today, every design that leaves the doors of Selma Benomar is impeccable, colorful, timeless, light and contemporary – sought-after by celebrities around the world. Handmade at her atelier in Dubai by handpicked Artisans, who can spend up to 2 weeks to complete an embroidery pattern, Selma definitely infuses brave elements of modernity into traditional craftsmanship. The unique use of rare materials and embellishments sourced from across the world, an awe-inspiring color palette, fresh twists to traditional techniques of embroidery and the extraordinary expertise of her artisans, make the brand an inimitable name to reckon with.