Founder and CEO of When Minds Meet (WMM Holding), Yara began her career as a social media influencer in 2016. Yara founded When Minds Meet, a holding company under which six other affiliated companies, including Yara Advertising and Publicity Establishment, Treat Salon, SoMatcha, Tinka, Treat Products, Moonglaze, and there is also a Treat Spa scheduled to be launched in 2024.