Farah Al-Assal is a Senior Manager at Sia Partners with extensive experience as a Business & Excellence Advisor across the UAE, Jordan, and the wider region. She has led numerous high-profile projects in the public and private sectors, focusing on strategy development, organizational transformation, and performance management.
Her expertise spans innovation management, excellence advisory, and the design and management of award programs, including those focused on sustainability and environmental impact. She has successfully guided institutions in building frameworks and initiatives that drive continuous improvement, resilience, and long-term value creation.
We’d love to hear from you. Here’s how you can reach us.
General Inquiries
Forbes Middle East is a licensee of Forbes Media and extends the Forbes brand of journalism across the Arab world. Forbes Middle East’s distinctive editorial style attracts a readership of Arab leaders, entrepreneurs, C-level executives, government officials and investors united by a belief in the spirit of free enterprise and entrepreneurial values.Across the region, Forbes Middle East sets the pace for preemptive business journalism. By uncovering trends and anticipating opportunities in the regional marketplace, each monthly issue brings top executives the information critical to their success – in both Arabic and English language editions. The magazine researches and publishes original rankings, based on methodologies set by Forbes Media.
Arabic