Najida Abdulla

A veteran in the travel industry, Najida’s 25-year career trajectory has witnessed many a
unique conquest. Najida’s expertise lies in combining unexpected comforts, authenticity and
hospitality, coupled with premium customer service. An astute business developer and strategic planner, Najida is known to drive a hard bargain, well proven in her long career graph of exceeding sales targets, and excellent management of partner relationships. Whether it is MICE, medical tourism or unique holiday experiences, Najida has been able to
leverage her expertise, in developing and marketing products with an out-of-the-box approach. Introduction of concierge services for the first time in Kuwait was the brainchild of Najida, an initiative welcomed by Kuwait’s leading corporates including banks. Persistence and innovation were driving factors while working with global brands like Visa and Mastercard, where Najida took the business to new heights by reaching out to niche markets with bespoke solutions.