Abeer Alessa

Abeer Saud Alessa is a leader who has redefined the Saudi creative and communications landscape as a Co-founder and CEO of The Bold Group. Established in 2011, The Bold Group has grown into a powerhouse with seven agencies, challenging industry norms and earning global recognition. Abeer is among the first Saudi women to break into the industry, a milestone celebrated when she was named to Ad Age’s 40 Under 40 list in 2023. Under her leadership, The Bold Group has achieved numerous accolades, including being named “Independent Agency of the Year” at Dubai Lynx and ranking as the 22nd most successful agency in the world in The Good Report. Abeer’s influence extends beyond the corporate sphere. She serves as the Vice President of the Advertising Committee at the Saudi Chambers and is a founding member of the Advertising Committee at the Riyadh Chamber of Commerce. She also played a pivotal role in launching Balaconah, a Saudi platform that unites the advertising industry and empowers the Arabic language