Dr. Hilmi Rifai

Hilmi Rifai, Vice President of Group Technology of Majid Al Futtaim - Global Solutions. In his role, he is responsible for driving Majid Al Futtaim's technology strategic imperatives enabling an integrated customer experience, driving cost efficiency scalability and reliability, owning the enterprise-wide IT platforms and ensuring innovation and agility. Since joining Majid Al Futtaim in 2018, Hilmi has spearheaded the company's efforts to align and improve its technology solutions that empower its digital ecosystem. In addition to providing enterprise-wide support, Hilmi and his team have been instrumental in driving cloud-based applications and implementing digital solutions that include the successful launch of several ecosystem-wide capabilities, including SHARE - the company's lifestyle rewards programme, SuccessFactors - the group-wide Human Capital platform, and its unified customer passport MAF-ID. Prior to joining Majid Al Futtaim, he spent more than 20 years in senior positions in major management consulting firms, such as Accenture and Gartner, and heading technology functions in leading conglomerates.