Eng. Rashad Embaby

A strategic leader with over 25 years of expertise in driving growth and excellence for global luxury brands across the automotive and fashion industries. Currently serving as General Manager of Porsche Saudi Arabia, Rashad oversees the brand’s market development and customer-centric strategies in one of the region’s most dynamic markets. Prior to his current role, Rashad served as General Manager of Lamborghini in Saudi Arabia, following his tenure as General Manager of Porsche Egypt. He also held leadership positions with Electrolux and major garment manufacturers and retailers, collaborating with renowned fashion brands such as Hugo Boss, Valentino, and Ralph Lauren across both manufacturing and retail operations. Rashad is a senior graduate of the IDP, Porsche’s prestigious global top management program in partnership with the University of St. Gallen, equipping him with advanced expertise in luxury brand leadership and operational excellence. His leadership is defined by a sharp focus on innovation, market expansion, and elevating the standards of luxury experiences.