Farah is currently leading the Government Relations and Public Policy function at TikTok in the Middle East, Africa, Turkey, South Asia, and Pakistan. She has almost two decades of experience working in/with public, private sectors and international organizations across tech policy, socioeconomic market research & intelligence, strategic planning, policy analysis & development, sector & competitiveness analysis, monitoring & evaluation, program & project management as well as building relationship & strategic alliances. Prior to her current role she was the Head of UAE Public Sector and Government Alliance Partner at LinkedIn after a long span in the Public Sector– mainly at the UAE Ministry of Foreign Affairs and International Cooperation and the Executive Council of Dubai. She was also a part of the Dubai Government team responsible for updating the Emirate’s strategic plan for 2021 (Dubai Plan 2021), which was launched by HH Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister, and Ruler of Dubai in December 2014. Earlier, as a consultant, Farah also carried out various economic development assignments for clients like USAID- SABEQ, World Bank, UNIFEM among others. Farah holds a Master of Science degree in Development Administration and Planning from the University College of London and a Bachelor of Arts in Economics from the University of Jordan.
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