Fatima Lebdar

Over the last decade, Fatima become a leader in the coffee industry and high-end hospitality sector. Currently, she leads the B2B Hospitality Division at Stree Group and representing Caffè Vergnano as a Brand Ambassador across the Middle East. With a background in European studies, including advanced degrees in international business and management, Fatima combines global insights with hands-on expertise in luxury hospitality. Focused on sustainability, health, and wellness, and collaborating with top organizations like Dubai Holding, Jumeirah Group, Marriott, ADNH, and Mediclinic … Fatima brings a health-conscious approach to the industry with offerings like Solaris Tea and Specialty coffee designed to promote wellness and relaxation. Working with renowned brands such as Sanremo Coffee Machines, Melitta, Ceado, Tone, she had introduced the “Art of slow coffee” a sophisticated brewing method celebrated for its precision and quality to the hospitality industry. As a certified specialist with the SCA (Specialty Coffee Association), Fatima has mastered every aspect of coffee preparation, from barista techniques to sensory analysis. Her commitment to excellence has taken her to major coffee exhibitions worldwide, where she engages with the latest innovations and brings this knowledge back to elevate the coffee experience in the Middle East’s luxury hospitality scene.