Grace Khoury

Grace Khoury is the Senior Vice President of Fashion at Chalhoub Group, where she leads some of the world’s most renowned brands, including Guess, Jacquemus, Tom Ford, Carolina Herrera, Tory Burch, Swarovski, Lacoste, and Ferragamo across the Middle East.
Grace drives the strategic retail vision, overseeing portfolio and business development, brand partnerships, and omnichannel transformation. Grace is recognized for her expertise in the Middle Eastern fashion and luxury market and has been instrumental in shaping the region’s retail landscape and positioning Chalhoub at the forefront of the industry.
In Grace’s tenure at Chalhoub Group, she has spearheaded the Fashion division’s Digital and People Transformation, enabling advancements in technology and customer experience design. Her leadership has accelerated eCommerce growth, market expansion, and the Group’s readiness for the future of retail.
A strong advocate for empowering people, she founded the Voices of Fashion initiative, bringing together top talents from the fashion division who would serve as a sounding board and contribute to strategic decision-making. Grace also launched Beyond Fashion, a mentorship programme in partnership with FAD Institute of Luxury Fashion & Style, designed to nurture the next generation of industry specialists. She also served on the NEXT Committee, which defined the Chalhoub Group’s forward-looking vision, and has played a pivotal role in driving a culture of inclusivity, respect, and ethics across the organization.
Beyond her professional achievements, Grace is passionate about fitness, lifelong learning, and family life. She has called the UAE home for over two decades, where she lives with her husband and two daughters.