Dr. Hajar El Haddaoui

Dr. Hajar El Haddaoui is the Director General of the Digital Cooperation Organization (DCO) and has
been with Tech-Industry for over 20 years. Furthermore, Hajar is also a leader with global experience
spanning multinational organizations and public sector entities across and works with companies as
well as stakeholders on regulatory and political issues related to emerging technologies, policies,
international cooperation, and strategic dialogue. A proven Executive with global experience, Dr.
Hajar El Haddaoui sits in multiple boards, El Haddaoui serves as a Board of Directors of VP Bank, the
Board of Directors of, Switzerland Chamber of Information Technology and Swiss Leader, the
Supreme Advisory Board of the Swiss Chamber of Commerce, and the Advisory Board of European
Commission for Women. She served also as Vice Chairman of the Board UN Global Compact Network
(2022- 2024).
Additionally, El Haddaoui is a guest lecturer at the American University of Applied Sciences, Geneva
University and Princess Noura University.
Prior to being appointed as DCO Director General, El Haddaoui has held global and regional key roles
focused on Corporate Strategy, Digital Transformation, Finance and Innovation with multinational
organizations and public sector entities as Bell Canada, United Nations, CEC Holding and NTT DATA
Holding. Preceding that, El Haddaoui spent the first 11 years of her career in Swisscom, where she
assumed various leadership roles covering different international markets. To assert Swisscom’s
competitive edge in the tech industry, El Haddaoui expanded the company’s digital footprint across
public and private organizations to accelerate their conversion towards a digital economy.
Holding an MBA degree from the prestigious IMD Business School with bachelor’s degree in law from
University of Montreal, ICT ManagementDiploma from Fribourg University; and a DBA from Grenoble
University.
Hajar has had the privilege to live and work in Europe, Canada and the Middle East. El Haddaoui is
considered a global ambassador for digitalization, being a renowned thought leader advocating the
humanization of technology to create a better smart future. She is among the world’s most powerful
women leaders in business and technology. Also, she has been awarded the Business leader for best
all-round female In IT in Europe, Global Influencer leader award and the most Visionary women
leader in Digital and transformation. She is a dynamic and influential speaker and presents regularly
at corporate, United Nations and international conferences.