Louis Harding

Louis Harding

CEO, betterhomes

Louis Harding is the CEO of betterhomes, with over 23 years of experience across London and Dubai. Louis has built a career delivering results through every type of market cycle, from fast-paced booms to more challenging, high-pressure environments.

He spent nearly 15 years at Foxtons, where he rose quickly through the ranks, leaving as an Area Director responsible for the company’s largest division. He then went on to lead the London Residential Agency at the 140-year-old firm Strutt & Parker, which focused predominantly on London’s prime and super-prime markets.

Known for setting high standards and building consistently high-performing teams, Louis is a strong and adaptable leader who understands what it takes to succeed in evolving and demanding markets.

His leadership style is rooted in developing people, driving productivity, and creating a culture where performance and professionalism go hand in hand. Now at the helm of betterhomes, Louis is focused on combining the company’s legacy of trust and market expertise with innovation, technology, and a future-focused approach to real estate. He works closely with teams across the business to navigate evolving market conditions, identify opportunities, and help shape strategy in one of the world’s most dynamic property markets.