Marriam Mossalli

Marriam Mossalli's career is deeply rooted in her commitment to empowering women, both in the Middle East and globally. As a pioneer in the GCC luxury industry, Mossalli has consistently championed female representation and leadership across various sectors. Her advocacy is evident not only in her public engagements and mentorship roles but also in her strategic investments and entrepreneurial ventures that focus on supporting women-led businesses and initiatives. One of Mossalli's most significant contributions to female empowerment is through her platform "Under the Abaya." Launched as the first-ever street style book showcasing Saudi women's fashion, "Under the Abaya" has evolved into a broader women’s empowerment initiative. The platform celebrates Saudi women’s achievements and provides them with a space to express their individuality, creativity, and personal style. The proceeds from the sale of the book are dedicated to funding scholarships for Saudi women, furthering Mossalli’s commitment to education and empowerment. Mossalli's investment portfolio also reflects her dedication to supporting women entrepreneurs. She co-founded Powder Beauty, the region’s first clean beauty e-commerce platform, which recently closed its first seeding round in May 2024, attracting key industry investors like the founder of Careem. This venture underscores her commitment to promoting female empowerment within the beauty industry, emphasizing the importance of clean, ethical, and sustainable products. In addition to her work with Powder Beauty, Mossalli serves as an investor and executive board advisor for Kin Euphorics, a functional non-alcoholic beverage brand co-founded by supermodel Bella Hadid. Kin Euphorics focuses on mental wellness, particularly in women, aligning with Mossalli's advocacy for holistic well-being and female empowerment. Mossalli’s advocacy for women extends beyond her business ventures. She has been a mentor and advocate in numerous initiatives aimed at empowering women across the Middle East. Notably, she was selected as a mentor for Canon ME’s “Women Who Empower” campaign, sharing her experiences and insights to inspire the next generation of female leaders. Her work has been recognized by Arabian Business Magazine in 2021 for her significant contributions to female empowerment in the luxury and business sectors. Her commitment to female empowerment is also evident in her work with Niche Arabia, her luxury consulting firm, where she has consistently prioritized the inclusion of women in high-level decision-making processes. Through Niche Arabia, Mossalli has consulted for several Saudi public ministries, ensuring that female voices are represented in the development of cultural, entertainment, and tourism strategies.