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Max is a Behavioural Scientist who has worked with clients ranging from Fortune 500s to start-ups, and Governments. His focus is on bringing behaviourally informed strategy and innovation to systems, products, and services. He has worked on behavioural problems as varied as Shopping Trolley use, Cyber Security, and Energy and Water Sustainability.
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Forbes Middle East is a licensee of Forbes Media and extends the Forbes brand of journalism across the Arab world. Forbes Middle East’s distinctive editorial style attracts a readership of Arab leaders, entrepreneurs, C-level executives, government officials and investors united by a belief in the spirit of free enterprise and entrepreneurial values.Across the region, Forbes Middle East sets the pace for preemptive business journalism. By uncovering trends and anticipating opportunities in the regional marketplace, each monthly issue brings top executives the information critical to their success – in both Arabic and English language editions. The magazine researches and publishes original rankings, based on methodologies set by Forbes Media.