Samawi joined the asset management division of Emirates NBD in 2023, which provides different investment solutions for its clients including pension funds, government entities, endowments, insurance companies, financial institutions, family offices, and distributors. As of 2024, it had $8 billion in assets under management, up 23% compared to 2023. In the same year, it launched the public fund platform FundStar OEIC and raised over $160 million. Samawi was previously head of private banking at Credit Suisse Saudi Arabia and the managing director and Saudi market leader for BNP Paribas Wealth Management.
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