Miriam Abadi

Miriam Abadi

Founder & CEO, TRU & Beyond

Miriam Abadi is an influential entrepreneur with a strong Instagram following and a trusted
voice in the beauty and wellness space. She is the founder of Tru & Beyond, a platform built
on authenticity, innovation, and community, and has recently released her own skincare line,
which is already gaining strong traction. With a wide network of beauty experts and a
dedicated audience, Miriam continues to shape the conversation on beauty and wellness
across the region.