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Miriam Abadi is an influential entrepreneur with a strong Instagram following and a trusted
voice in the beauty and wellness space. She is the founder of Tru & Beyond, a platform built
on authenticity, innovation, and community, and has recently released her own skincare line,
which is already gaining strong traction. With a wide network of beauty experts and a
dedicated audience, Miriam continues to shape the conversation on beauty and wellness
across the region.
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Forbes Middle East is a licensee of Forbes Media and extends the Forbes brand of journalism across the Arab world. Forbes Middle East’s distinctive editorial style attracts a readership of Arab leaders, entrepreneurs, C-level executives, government officials and investors united by a belief in the spirit of free enterprise and entrepreneurial values.Across the region, Forbes Middle East sets the pace for preemptive business journalism. By uncovering trends and anticipating opportunities in the regional marketplace, each monthly issue brings top executives the information critical to their success – in both Arabic and English language editions. The magazine researches and publishes original rankings, based on methodologies set by Forbes Media.