Noura Al Jasmi

Noura Al Jasmi is a 22-year-old environmental advocate and the reigning Miss Earth UAE, known for her dynamic leadership and commitment to sustainability. Raised by her mother, Noura developed a strong sense of independence and perseverance from an early age, which has been a driving force behind her success across various fields. Overcoming personal challenges, including bullying in her youth, inspired her to pursue horse riding at the age of 10—a passion that taught her resilience, courage, and determination, especially in the face of setbacks such as accidents. Currently, Noura is pursuing a degree in aviation science, while also working as a Customer Support Executive at a private company in Dubai. Her dedication to environmental advocacy has been showcased through her involvement in COP28, where she represented the UAE at the Al Ghadeer Pavilion. There, she highlighted the UAE's craftsmanship and traditions within the context of sustainability, making a significant contribution to the global dialogue on environmental issues. Her participation underscored her role as a young leader committed to advancing sustainability and environmental awareness. Noura's crowning as Miss Earth UAE was a defining moment that reaffirmed her belief in her ability to exceed expectations and serve as a representative of her nation on the global stage. Her role as Miss Earth UAE is more than a title; it is a platform through which she aims to challenge stereotypes and showcase the power and potential of Emirati women in the realms of environmental stewardship and global leadership. With a unique blend of personal resilience, academic ambition, and professional experience, Noura Al Jasmi embodies the qualities of a forward-thinking advocate for sustainability. She represents a new generation of Emirati women who are not only participating in but also leading global conversations about environmental protection and sustainable development.