Peggy Li

Peggy Li

Managing Partner & Chief Troubleshooter, SPS Affinity

Peggy is an award-winning Chinese Marketing strategist with over 20 years of luxury hospitality executive management experience spanning Europe, Asia, and the Middle East.
Beginning in London at Michelin-starred establishments such as Tamarind and Zaffarano, she was later recruited by Chef Joel Robuchon to contribute to the success of L'atelier de Joel Robuchon London from 2009 to 2015. Subsequently, Peggy expanded her impact by opening restaurants on Robuchon's behalf in Bangkok and Shanghai. In 2016, she assumed leadership of the F&B division at Chalhoub Group in Dubai, overseeing AUBAINE, Vogue Café, and La Pâtissier de Reve with a team of 200 staff. In 2018, Peggy brought her expertise to SPS Affinity as CEO.