Razan Alazzouni

Born in AlKhobar Saudi Arabia, Razan is a true internationalist who spends most of her time with her family in Geneva & London. It was as a young girl that she first discovered her love of fashion, influenced by her mother’s immaculate style. Razan went on to study Art and Sculpture in Boston at Tufts University. Her creative and entrepreneurial spirit saw her return to Khobar in 2008 to open a manufacturing facility, nested in a 1950’s-built house in Alkhobar; it was the first of its kind in the region. Thus, starting her career in Art as a curator, Razan closely observed what women want from a wardrobe and learnt about their shopping patterns. During this period, Razan was inspired by historic embroidery and became fascinated by its versatility and sculptural aspects. Razan’s pieces maintain sculptural and artistic integrity, as well as transport the wearer into the glamorous and sophisticated realm. The art influences remained with her and in 2008 Razan with both sisters Salwa & Raya launched their womenswear brand, “Razan Alazzouni”, setting up a studio in AlKhobar & later in Riyadh. Razan Alazzouni clothing is all about exuding the femininity, delicacy and grace of the female form. Razan derives most of her inspiration from women themselves and their natural poise. Each piece in her collection is intended to show off its wearer in an elegant light, while maintaining a sense of playfulness as well. Every season a new chapter evolves, and Razan tells a different story in her embroidery. The designer enjoys collaborating with inspirational muses, stylists & international brands including Coca Cola, Rene Caovilla & Judith Leiber. The brand has also been elected to be the face of the Young Generation Saudi Vision 2030 which was promoted by CNN globally & featured in Times Square, New York City. Razan Alazzouni started focusing mainly on the Middle Eastern market in 2008 & managed to extend its sales globally by having retail partners & online presence. The brand now ships orders weekly to international clients in 57 cities around the world.