Thierry Sabbagh

As Managing Director of Nissan Middle East, Thierry Sabbagh leads the strategy and overall business operations of Nissan in a region of more than 8 markets, while ensuring the best services are brought forward to Nissan’s partners and customers across the Middle East. Thierry joined Nissan in 2018 as Director of Sales, driving the sales performance for the brand across the Gulf, Levant, and North Africa markets. An industry veteran with a deep and diverse understanding of corporate and automotive sectors, Sabbagh brings over two decades of comprehensive experience in sales, marketing, brand, planning and business development operations across MENA. Sabbagh began his career with Mercedes-Benz in marketing. Five years later, he moved to General Motors Middle East where he held various roles in Marketing, Planning and Business Development divisions. In 2010, he was Regional Brand Director for Cadillac, before he moved to leading advertising and marketing consultancy Wunderman, as General Manager. In 2012, Thierry joined Ford Middle East as Regional Sales Director and shortly after, he progressed to become Managing Director for the entity. In his current role, Sabbagh is driving the Nissan NEXT business transformation goals in the region to foster sustainable business growth, building on the brand’s heritage of 70 years in the Gulf and wider Middle East. Thierry is well versed in Arabic, English and French, and holds a bachelor’s degree in Business / Hotel Management in Marketing, from the University of West London.