Yana Ernafasov

Yana is the Associate Director of Digital Experience & Destination Marketing at The Red Sea Global in Riyadh, Saudi Arabia. She leads initiatives to create seamless digital experiences, driving innovation in ultra-luxury and regenerative tourism. Her team is dedicated to delivering highly personalized, digitally transformed, world-class luxury travel experiences that align closely with Saudi Arabia's Vision 2030. The Red Sea, an ultra-luxury destination, offers indulgent experiences through uniquely designed resorts with world-renowned hospitality brands. Opening in 2025, AMAALA, an visionary destination at Triple Bay on the Red Sea - pioneers a new coastal lifestyle centered on regeneration and luxury wellness. Here, visitors enjoy exceptional experiences shaped by AMAALA’s ethos of empowering people to live longer, healthier lives. With a background that includes roles at Yas Marina Circuit - Abu Dhabi Grand Prix Formula 1, Jumeirah Group Dubai Holding - Burj Al Arab, and AlUla Experiences, Yana brings extensive expertise from the USA, UAE, and KSA markets. She specializes in marketing and the seamless integration of digital solutions within the tourism sector. Known as a tech conference enthusiast, speaker, networking queen, eco-friendly optimist, and travel aficionado, Yana is passionate about pushing the boundaries of digital experiences. She would be delighted to contribute to the summit by speaking on topics related to digital transformation, innovation in the travel and tourism sector in the Middle East, and the Vision 2030 initiative in Saudi Arabia