Founder and CEO of When Minds Meet (WMM Holding), Yara began her career as a social media influencer in 2016. During this period, she partnered with several major brands, including Dior, Hermès, Chanel, Loewe, Fendi, Chopard, Prada, Piguet, Rolls Royce, and Chaumet. In 2024, Yara founded When Minds Meet, a holding company under which six other affiliated companies were established, including Yara Advertising and Publicity Establishment, Treat Salon, SoMatcha, Tinka, Treat Products, Moonglaze, and Treat Spa.
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