Aboudy is the founder and CEO of Blue Terra, tasked with making sustainable consumer goods affordable to the wider global conscious consumer. He is responsible for driving the day-to-day operations, product development and marketing across the cities that Blue Terra operates in.
Prior to Blue Terra, Aboudy had founded Aura Labs, a retail tech startup for beauty FMCG after spending a few years with Procter & Gamble. Aboudy joined Procter & Gamble after having pulled out from the NBA draft after sustaining a series of injuries during his professional basketball career that started at the age of 15.
Besides working 7 days a week, Aboudy spends his time reading books that help him solve challenges that he faces within, at work, and with the world at large. He’s passionate about history, markets, philosophy and design.
Aboudy is the humble receiver of the 30 under 30 award in 2021, the future business stars award by Arabian Business in 2018 & best GCC & MENA startup award at GITEX in 2018.