Jad Soda grew up between the needles and threads of his father’s atelier, Basil Soda.

In the summer of 2018, Jad launched his first ready‐to‐wear capsule collection under the label JAD SODA, targeting a young demographic.

The eponymous label features a variety of mix‐and‐match pieces, as well as more informal, light

evening dresses designed for young women who are budget‐conscious and on trend.