In 2013 Saleh co-founded and managed AlNuzha Restaurant company which owns and operates ORA, TigerTiger, Joa, CouCou. In 2014, he was tasked to lead from an early stage as CEO of Oncost to set the vision and strategy that would see it organically grow its revenue to $150M with over 1000 employees and become one of the first Omni-channel grocery retailers in the market. Saleh also managed to acquire and merge with a competitor to relaunch under the Oncost brand within 6 months, reaching 23 stores, two online platforms, and a leading food service division. During the pandemic, Saleh funded and founded Raha, the first automated robotics pure-play platform in the region, that successfully launched in 2022.