Accomplished sales, marketing, and management professional, with an international 22-year track record in senior leadership roles, adept in shaping and executing data-powered growth initiatives and orchestrating impactful business transformations.
Expert at Business-to-Business and Business-to-Consumer, with mastery of omnichannel marketing driving performance and business growth. A proven history of driving success for renowned global brands spanning the Middle East, Africa, and South Asia.
A passionate advocate for youth and female empowerment, served as a UN Women mentor, and part of Kili4Kids initiative, climbing summits to raise funds for children around the world
Core Qualifications:
• Strategic Vision • Data-driven decision making • Business Growth • ROI Focus • P&L management and budgeting • Brand Equity Building • Multi-Channel Marketing • Marketing Technology Proficiency • Market Expansion • Customer Relationship Management • Leadership and Team Management • Communication and Public Speaking • Storytelling • Agility • Entrepreneurial mindset • Multi-lingual: Arabic, French, English
