Sarah Al Ayed is a prominent Saudi businesswoman who is recognized as one of the GCC’s leading female PR practitioners. In addition to her extensive experience as a communications consultant with prestigious public and private sector organizations, she has contributed to the success of multiple entrepreneurial development and CSR programs. In April 2019 Sarah was appointed as a member of the board of the Jeddah Chamber by His Excellency Dr. Majid AlQassabi the Minister of Commerce for the 22nd board cycle till March 2023.