Zakaraya Alashek is a 5G and IoT industry business expert who is leading various emerging IoT deployments as part of Etisalat Digital team.
As the Director of Solution Marketing for 5G IoT Connectivity & IoT Mobility solutions, Zakaraya leads the businesses of 5G use cases within the IoT space, including Mobility IoT, Industrial IoT, Sustainable & Smart City. In addition to that, Zakaraya also drives IoT Mobility solutions development and go to market strategies so to meet the rising IoT deployments in the UAE.
During the last 20+ years of experience in the M2M, IoT industries, Zakaraya was able to lead a variety of disruptive and successful solutions and mega projects within IoT industry.
Zakaraya is a Success-driven business professional, his core experiences are in Business Management, Solution Marketing, in Internet of Things, M2M, Mobility, Smart City, and digital services. His career was in various leading roles with Telco, regional multinationals within the IT and Telecommunication industries. He holds a Master in Science; he lives in Dubai with his family since 2001.

Zakaraya is an active person, he is a marathon runner, mountain climber and an expert desert driver.