Mohamed Ismail Mansour is co-founder and CEO of Infinity, a leading renewable energy solutions provider in Egypt, and the co-founder and Chairman of Infinity Power, a joint venture between Masdar and Infinity which is the largest African renewable energy company today. Mansour incorporated Infinity Capital in 2011, and co-founded Infinity in 2014, the only dedicated renewable energy solutions provider in Egypt, that develops clean energy solutions across several sectors and scales. At Infinity, Mansour has played a key role in scaling the company from a small solar start-up to becoming Egypt’s largest renewable energy company providing solar, wind, green hydrogen, waste-to-energy and water desalination solutions as well as being the largest electric vehicle (EV) charging network in the country. Through Infinity Group, Mansour has spearheaded the creation of Infinity Power in 2020, a joint venture with Masdar (Abu Dhabi Future Energy Company), Infinity Power develops utility-scale solar and wind projects in Africa. Through this JV, Mansour has lead Infinity Power’s acquisition of Lekela Power in Africa’s biggest renewable energy deal in 2023, creating the largest African renewable energy company. Today the company’s total capacity of operational projects is 1.3GW with another 13.8 GW of projects in the pipeline at different stages of development. Mansour also plays a key role in Palm Hills Developments as Deputy Chairman. Since 1997, Palm Hills Developments became an ever-growing leader in integrated residential, commercial and resorts projects. Today, it possesses one of the largest and most diversified land banks in Egypt, spreading 29 million sqm and an impressive roster of 34 projects in West Cairo, East Cairo, Alexandria and North Coast. Mansour started his professional career as a third generation Mansour family member at McDonald’s Egypt, one of the Mansour family group companies, in January 1998. Since then, Mansour has helped grow McDonald’s Egypt, from 30 stores and EGP 150 million in revenues to currently over 180 stores and over EGP 4 billion in revenues. He earned his Bachelor of Science Degree in Finance from Babson College in Wellesley, MA.
Driven by a passion for innovation and people empowerment, Mirna Arif is an accomplished business leader with over two decades of cross-sector experience across Europe, the Middle East, and Africa. She currently serves as the General Manager for Microsoft’s Middle East and Africa Growth Markets, overseeing operations across Egypt, Oman, Bahrain, Kenya, Morocco, Nigeria, and other emerging markets, focusing on advancing digital transformation, supporting cloud and AI adoption, and enabling inclusive economic growth in partnership with governments and organizations. In January 2026, Mirna was appointed by H.E. President Abdel Fattah El-Sisi as a Member of the Egyptian Parliament (House of Representatives), a testament to her dedication to public service and her commitment to shaping Egypt’s future through policy, technology, and inclusive development. Recognized for her outstanding leadership and impact, Mirna was named among the 100 Most Powerful Businesswomen by Forbes Middle East in both 2024 and 2025 , a clear distinction earned for her decades-long track record of driving transformation and empowering communities across the region. Previously, as General Manager of Microsoft Egypt (2020–2025), Mirna was the first woman to hold this prestigious role, spearheading the country’s digital transformation journey. Prior to that, she served as Surface Business Group Director for Middle East and Africa at Microsoft in Dubai (2019–2020). Before joining Microsoft, she held the position of Regional Director for Digital Transformation at GE Oil & Gas (2017–2019), and served as Regional Manager for Rosemount Group Middle East at Emerson Automation Solutions. In 2015, Mirna was appointed Assistant Minister for Investment and International Cooperation at Egypt’s Ministry of Petroleum and Mineral Resources, advising on the development and implementation of the petroleum sector strategy. Earlier in her career, she spent 12 years at Schlumberger in multiple leadership roles across global markets, including Global Marketing Director, spearheading worldwide marketing strategies for the software and marine acquisition segments. Mirna serves on the Board of Directors of Banque Misr and Rameda Pharma, the Board of the Egyptian National Council for Women, and the Board of Trustees of Knowledge Hub Education. She is the Chair of the Digital Transformation Committee at AmCham Egypt, , and sits on the Supreme Advisory Board of Al Nas Hospital and the Advisory Board of UNICEF Gen-U Egypt (Shabab Balad). She is also a YPO member. Mirna holds an MBA and a BSc in Computer Science, both from The American University in Cairo.
Karim Awad is the Group CEO, Chairman of the Executive Committee, and member of the Board of Directors of EFG Holding S.A.E., a financial institution with a Universal Bank in Egypt and the leading Investment Bank in the Middle East and North Africa. With over 25 years of experience. Awad started his career at EFG Hermes in 1998 in the Investment Banking Department. He eventually headed the division in 2007 and led several high-profile local and regional transactions. He assumed managerial roles in the Firm thereafter, first as CEO of the Investment Bank, EFG Hermes, in 2012 and then as Group CEO of EFG Holding in 2013.
Since then, Awad has led a substantial restructuring of EFG Holding that included streamlining its expenses and divesting its non-core assets, primarily among which was a majority stake in Lebanese bank Credit Libanais. Working together with EFG Holding’s senior management. Awad spearheaded a major shift in EFG Holding’s strategy that transformed it into a Middle East and North Africa markets-focused financial solutions house of choice. To achieve this vision, the Firm focuses on six pillars: hiring the best people, improving the Firm’s positioning in markets it operates in, selectively expanding its geographical presence, enhancing its product offering, increasing profitability metrics, and ensuring that public responsibility remains front and center to all its operations.
During the past twelve years, EFG Holding’s Investment Bank, EFG Hermes, was able to enhance its market share in its core sell-side operations of investment banking, brokerage, and research in its key markets of Egypt, UAE, KSA and Kuwait. The Buy-side business was completely revamped through the consolidation of its regional public asset management business with the UAE-based affiliate, Frontier Investment Management (FIM), in 2017, and the re-emergence of an active Private Equity division that is becoming a key player in renewables and education. The Firm was also able to significantly increase the suite of products it offers to clients by building a structured product platform as well as a full-fledged non-bank financial institutions (NBFI) platform, EFG Finance, that currently includes leasing & factoring, microfinance, financial technology, mortgage, SMEs, and insurance. In November 2021, EFG Holding finalized an acquisition of a commercial bank in Egypt, Bank NXT, thereby completing its transformation into a universal banking platform that will further increase the suite of products that it offers its clients while laying a strong foundation for the Firm’s future growth prospects.
The strategic shift helped drive growth in the Firm’s revenues, which reached EGP 26.0 billion, and profits, which stood at EGP 4.1 billion in 2025, all while maintaining a strong commitment to the communities in which the Firm operates through a vibrant CSR policy and actively adopting progressive ESG standards.
In recognition of his efforts, Awad was ranked among the Forbes Middle East Top 100 CEOs for each of the past five years. In 2024, he was chosen as a member of the Egyptian President’s Economic Council and in 2025 he became a member of the Egyptian Prime Minister’s Macroeconomy Advisory Committee.
Awad holds a degree in business administration (BBA) from the American University in Cairo.
Eng. Amr Soliman is widely recognized as one of the most influential leaders in the real estate sector across Egypt, the Middle East, and the North Africa region, with over 30 years of experience. His leadership philosophy has been rooted in innovation and modernity as core pillars of urban design and development. Guided by his strong belief in innovation as the foundation of architecture and community building, he has consistently introduced pioneering, high-quality designs that aim to create genuine value and enhance the lives of his clients. Eng. Soliman has played a pivotal role in reshaping Egypt’s real estate landscape through distinctive projects designed to enhance happiness and well-being. His developments are characterized by innovative architectural concepts that reflect his strategic vision of transforming every property from a mere structure into a platform for beginning a holistic and inspiring lifestyle. In 2005, Eng. Soliman founded Mountain View for Real Estate Development, drawing on his sharp vision and extensive industry expertise. Through his innovative approach and ability to turn ideas into tangible realities, Mountain View rapidly evolved from a developer of small residential communities into a leading entity delivering fully integrated, city-scale developments that encompass all aspects of life and services. Eng. Soliman also holds several key leadership positions within Egypt’s real estate sector. He serves as the First Vice Chairman of the Real Estate Development Division at the Egyptian Chamber of Commerce, a Board Member of the Real Estate Development Chamber at the Federation of Egyptian Industries, and a member of the Prime Minister’s Advisory Committee on Urban Development and Real Estate Export. In addition, he has actively contributed to developing real estate talent by founding the Real Estate Development Academy at the American University in Cairo in 2009, where he continues to participate as a graduation project juror, helping prepare the next generation of industry leaders. Over the past two decades, Eng. Soliman has successfully integrated innovation with advanced management systems, establishing Mountain View as a model of excellence and a true source of happiness and comfort for its clients. Beyond his corporate leadership, he dedicates a significant portion of his time to social and humanitarian initiatives. In line with his commitment to development and innovation, he is a founding and active partner in several charitable and corporate social responsibility initiatives, including the Mountain View Foundation for Development, the Egyptian Food Bank, and Terous Misr Foundation. He was selected by Forbes Middle East as one of the Most Influential Leaders in Real Estate for both 2025 and 2026, in recognition of his strategic contributions and visionary leadership that have helped reshape the real estate landscape in Egypt and the wider region. Eng. Soliman is also an active member of several prominent business associations, including the American Chamber of Commerce in Egypt (AmCham), the British Egyptian Business Association (BEBA), the Canadian Chamber of Commerce in Egypt (CanCham), and the International Real Estate Federation (FIABCI), reflecting his influential leadership and impact on both the local and international real estate arenas.
A member of one of the most prominent business families in Egypt, and with more than 20 years
of experience, Abdallah Sallam has managed and co-founded several ventures in multiple
industries including manufacturing, retail, media, and technology before venturing into real estate.
Labeling himself a serial entrepreneur, Sallam co-founded and managed several businesses
throughout his career. Most recently, he was the founder and CEO of ‘Minka Real Estate
Investment’, a unique property innovator and developer with subsidiaries and interests in a
multitude of ventures (Construction, Consultancy and Renewable energy). In October 2021,
Minka was acquired by Madinet Masr formally known as Madinet Nasr for Housing and
Development MNHD, one of Egypt’s leading and most influential urban developers and Sallam
was appointed as the new President and CEO.
Sallam brings to his position a wealth of expertise, innovative vision, strategy, and business
modeling input across many ventures to help the company fulfill its robust growth strategy being
one of the oldest and most influential real estate developers operating in the local market with a
legacy of 64 years.
He holds a BSc in Mechanical Engineering from the American University in Cairo and has
attended several executive education programs at Harvard Business School and Kellogg of
Northeastern University studying consumer marketing, strategy, pricing, and media. Sallam is
also constantly involved in voluntary consultancy with young entrepreneurs and startups and was
chosen as a member of the jury in Shark Tank - Egypt program and has been invited to many
reputable boards. He currently sits on the board of Solarize Egypt, Minlo Trade & Manufacturing,
Namaa Real Estate, Paradise Capital, Egyptian Kuwaiti Company for Real Estate Development
and Egyptian Food Bank.
Ayman Amer is SODIC’s General Manager. Amer has over 25 years of experience across
the Real Estate, Project Management, and Construction industries. Amer previously held
the position of SODIC’s Chief Operating Officer, where he headed the development
business unit, and oversaw operations from land acquisition and project development to
the marketing and sales of SODIC’s developments.
He also served as SODIC’s Chief Business Development and Procurement Officer, where
he was responsible for setting and monitoring SODIC’s procurement strategy across all
divisions, as well as expanding the company’s land bank and forming strategic
partnerships.
Prior to joining SODIC, Amer spent four years at Turner International Middle East (TIME),
following his tenure at Orascom Construction Industries (OCI).
Amer is also an active member of several leading business and industry associations,
including the American Chamber of Commerce in Egypt (AmCham), the British Egyptian
Business Association (BEBA), the German-Arab Chamber of Industry and Commerce (AHK
Egypt), and the 6th of October Investors Association, among others.
Amer holds a BSc in architectural engineering from Cairo University, a diploma in project
management from the American University in Cairo and is a Certified International
Procurement Professional.
Eng. Ahmed Mansour is the Chief Executive Officer of Cred Developments, one of Egypt's leading real estate development companies, recognized for its “Life Inside Out” philosophy of integrated, lifestyle-driven urban communities. Mansour began his career working on high-value real estate projects across Egypt and Saudi Arabia before taking the helm at Cred Developments.
Under his leadership, Cred Developments has grown into one of Egypt's most credible and fastest-growing developers, spearheading the flagship projects Ever West, launched in 2022 in West Cairo, and Ever East, launched in 2024 in the 6th Settlement— both reflecting the company's vision for integrated urban living.
"Mansour has served as a board member of the Real Estate Development Chamber within the Federation of Egyptian Industries for two consecutive terms, first appointed in 2021 and reappointed in 2025 — recognition of his sustained influence in shaping the sector. He holds a CAPM certification and completed the Senior Executive Leadership Program at Harvard Business School, reflecting his continued investment in strategic and executive development."
Beyond his corporate role, Mansour is an active supporter of youth empowerment and community development initiatives across Egypt, reflecting a broader commitment to nation-building alongside his work in real estate.
In 2024, Jon was appointed CEO of Valmore Holding S.A.E., one of MENA’s leading investment holding companies, formerly known as Egypt Kuwait Holding (EKH). Founded in 1997, Valmore manages over 20 operating entities across five sectors — chemicals, building materials, utilities, oil & gas, and non-banking financial services — with a workforce exceeding 8,000 employees. Its shares are publicly listed and traded on both the Egyptian Exchange and Boursa Kuwait, and are constituents of the main indices in both markets. Since his appointment, Jon has spearheaded the company's strategic transformation — reflected in its rebranding from EKH to Valmore and underpinned by a refreshed strategy and expanded investment mandate.
Akef El Maghraby is the CEO and Managing Director of Suez Canal Bank, bringing over two decades of extensive experience in the banking and financial sectors across Egypt and the Middle East and North Africa (MENA) region. Known for his strategic vision and innovative approach, El Maghraby excels at integrating advanced technologies to drive economic growth through digital transformation. His leadership spans multiple geographies, having successfully led numerous mergers and acquisitions (M&A) within diverse institutional frameworks across the Middle East and Africa.
Mohamed Khaled El Assal is the CEO and Managing Director of Misr Italia Properties, where he brings over 16 years of distinguished experience in the real estate sector. Under his visionary leadership, the company has successfully expanded its portfolio into pivotal regions across Egypt, including New Cairo, the New Administrative Capital, Mostakbal City, the Red Sea, and the North Coast Ras El Hikma.
In his role as CEO and Managing Director, El Assal plays a pivotal part in shaping the company's long-term strategy, ensuring sustained growth and market leadership. He drives the company’s strategic initiatives by setting rigorous performance benchmarks and overseeing key business functions, including revenue optimization and construction management. A staunch advocate for organizational improvement, El Assal drives positive change through the implementation of advanced corporate management systems and performance enhancement strategies. His focus on elevating managerial capabilities and aligning them with the company’s strategic objectives underscores his dedication to fostering a culture of excellence.
El Assal holds a Bachelor of Engineering in Architecture from Misr International University (2005). He is also certified with ISO 9001:2008 in Quality Assurance, possesses a Project Management Certificate from the American University in Cairo, and has pursued specialized training in interior design at Colombini Casa Group in San Marino. Additionally, he completed a real estate marketing course at Keller Williams Worldwide in the USA, further enhancing his expertise in the field.
CEO and Managing Director of Misr Italia Properties, Karim El-Assal is a dynamic entrepreneurial leader with over 12 years of experience in business leadership and real estate. Renowned for his ability to anticipate market trends, he drives sustainable organizational growth through innovation, strategic thinking, and a holistic business approach.
His expertise spans sales, marketing, customer relations, development, finance, HR, and administration, complemented by deep knowledge of hospitality, corporate social responsibility (CSR), and sustainability. El-Assal transformed the company’s vision and strengthened its market position through strategic collaborations and partnerships with top designers, consultants, and hospitality brands.
Building on this success, El-Assal founded People and Places, a forward-thinking real estate development company that quickly emerged as a trendsetter under his visionary leadership, even amid economic challenges.
A graduate of the German University in Cairo with a Bachelor of Science in Management, specializing in Marketing and Strategic Management, El-Assal exemplifies modern leadership rooted in vision, integrity, and sustainable growth.
Ahmed Khalil currently serves as the Group CEO of Raya Holding for Financial Investments, overseeing a diversified portfolio of 10 portfolio companies operating across multiple sectors and markets with a turnover over USD 1.3 billion. These sectors include retail, technology, fintech, BPO, manufacturing, distribution, automotive, and hospitality. Under his leadership, Raya Holding has expanded its operations across four continents, growing its workforce to over 20,000 employees while achieving sustainable revenue and profitability growth. The company has also increased its U.S. dollar proceeds to over 30% of its total turnover, further strengthening its global financial position. Khalil also serves as Vice Chairman on the Supervisory Board of Makarony Polskie, listed on the Warsaw Stock Exchange in Poland, and previously held board positions at Fawry and Rameda Pharma. With 20 years of experience spanning sales, marketing, business development, and general management, along with 18 years of board experience, he brings extensive expertise in corporate leadership and investment strategy. His career began in retail, where he successfully managed and expanded a family-owned fashion apparel chain, gaining first-hand experience in scaling a business. After a three-year stint at Microsoft Egypt, where he took on a sales role and played a key role in developing and expanding the PC system integrator network in Egypt, strengthening Microsoft market presence, he transitioned into Raya Holding, taking leadership roles across its recycling, food & beverage, and real estate investments. From 2012 to 2018, Khalil served as the CEO of Raya Restaurants, where he played a pivotal role in developing and expanding Raya Restaurants, the owner of the Ovio restaurant chain. Simultaneously, from 2013 to 2019, he took on the role of CEO of Raya Smart Buildings, spearheading the development of its flagship commercial facility, Galleria 40, which has since become one of Cairo’s premier business and lifestyle destinations. His dual leadership across these sectors strengthened Raya’s footprint in hospitality. Since 2020, Khalil has been serving as Group CEO of Raya Holding, leading the company’s overall growth strategy, strengthening its market position, and driving operational excellence across its investment portfolio. Khalil holds a Master’s degree in Business Administration from Harvard University and a Bachelor’s degree in Business Administration, specializing in Financial Management and Marketing, from the American University in Cairo (AUC). He is also a graduate of the German School in Cairo (DEO). Khalil remains committed to accelerating Raya’s international expansion, attracting top-tier industry
talent, and driving sustainable long-term value creation for Raya Holding and its stakeholders.
Salma Hany Mahmoud is the Chief Executive Officer of Elsewedy Electric Building Solutions, a business unit of Elsewedy Electric, one of the Middle East and Africa’s leading providers of integrated energy, infrastructure and industrial solutions.
With more than 15 years of experience in international business development, operations and strategic leadership, Mahmoud has built a distinguished track record of driving business growth, leading organizational transformation and building high performing teams across the industrial and infrastructure sectors.
She joined Elsewedy Capital as Chief Operating Officer in 2022 and was appointed Chief Executive Officer of Elsewedy Electric Building Solutions in 2025. Under her leadership, the business has recorded an 80% increase in revenue and expanded its portfolio through the introduction of new business lines in power generation, vertical transportation and copper tube solutions. She has also led the development of strategic partnerships with prominent global technology and engineering companies, strengthening the business’s capabilities and market position.
Today, Mahmoud leads a team of more than 150 professionals and oversees a diversified portfolio spanning heavy machinery, power generation, MEP solutions and integrated smart systems. These capabilities support major commercial, industrial, residential and infrastructure projects across Egypt.
Her leadership vision centers on developing integrated, technology driven solutions that bring together engineering expertise, advanced equipment, energy systems and intelligent technologies. With a strong focus on innovation, operational excellence, talent development and sustainable growth, she is advancing the company’s position as a trusted partner in delivering efficient, connected and future ready infrastructure.
Beyond her executive role, Mahmoud serves as a Board Member at ESI and Octane and is an angel investor supporting emerging startups in the food and beverage sector. She holds a Bachelor’s degree in Business Administration and Management from The American University in Cairo.
Karim Shafei is a distinguished entrepreneur and business leader, widely recognized for his pioneering role in urban regeneration and real estate investment in Egypt. As a Chairman of Al Ismaelia for Real Estate Investment, he has led the transformative Downtown Cairo Rehabilitation Project, a landmark initiative aimed at revitalizing one of the city's most iconic historic districts. With a career spanning multiple industries, Shafei has founded and managed a diverse portfolio of successful ventures, consistently demonstrating a forward-thinking approach and a deep commitment to sustainable urban development. In 2008, he co-founded Al Ismaelia with the vision of restoring Downtown Cairo’s architectural and cultural legacy. Under his leadership, the company has become Egypt’s first private-sector entity specializing in urban regeneration and adaptive reuse. His efforts have garnered widespread recognition, with numerous awards highlighting his influence on the region’s real estate landscape. Most notably, Forbes Middle East named him among the “Most Impactful Real Estate Leaders 2024,” honoring his contribution to redefining urban investment strategies in the MENA region
Mohamed Mahlab is the president and founder of Rowad Modern Engineering one of the most well-known and prolific construction companies in Egypt, Africa and the Middle East. He has about 25 years of civil, projects management, and construction experience. Mohamed Mahlab is responsible for leading RME' team in construction operations, policies, and procedures spanning business development through to completion. He has managed RME staff on over 350 successful projects for a cost of over $ 3 billion dollars of construction.
Over the past 25 years, ROWAD MODERN ENGINEERING h a s been famous for its excellence, quality and commitment. Under the leadership of Mohamed Mahlab, Rowad is now recognized as one of Egypt's top reputable EPC and turnkey contractors. Through a program of alliances with major international contractors, Rowad can undertake multidisciplinary projects of high scale and complexity.
During the past 5 years, Rowad has acquired such a remarkable positioning in a very short time and in several markets, nationally and internationally. Apart from the Egyptian market, Rowad has gained a strong foothold in various markets including, Lybia, Comoros, Nigeria, Algeria, Chad, Ivory Cost, Mozambique, Cote D’ivoire, KSA and UAE.
However, Rowad is always looking forward to more achievements; thus, Rowad is currently planning to expand its presence and sustain its operations across Africa and above.
Moreover, Mohamed Mahlab directed Rowad to a diversity of operations and services, as we carry out projects in different sectors such as Power Generation, Heavy Industries, Infrastructure, Bridges, Commercial Buildings, Hospitals, Hotels, Educational Facilities…..etc. He established sustainable long term relationships with our customers and Rowad is able to win their trust and loyalty. Rowad became the number one choice for most of its customers when it comes to selecting a one-stop- shop for their construction projects.
Mohamed Mahlab has received his B.S degree in Civil Engineering from Cairo University in 1998, with almost 20 years of experience in the civil engineering. He attended different professional Courses:
PMRJ: American University Graduation Year: 2003
Leadership Program: CCL Graduation Year: 2008
P2M: Project Management Association Japan Tokyo Graduation Year: 2012
Developing strategy for Value Creation: London Business School Graduation: October 2015
Finance for Senior Executives: Harvard Business School: February 2020
Mohamed Mahlab is a Board Member at TVET (Technical and Vocational Education and training system)
Project co-funded by the European Union and the Government of Egypt.
President of Construction Committee at the French Chamber of Commerce in Egypt
Eng. Tamer Nasser is the Chief Executive Officer of City Edge Developments since September 2024.
With a distinguished career spanning over 35 years, Eng. Tamer is a seasoned Project Management expert with a diverse portfolio. His journey in the Real Estate industry commenced in 2008 when he joined Emaar Misr as QA/QC Director. Subsequently, he held leadership roles at Emaar Misr and Capital Group Properties before assuming the position of MD-CEO at Heliopolis for Housing and Development in 2020. He -then- joined City Edge Development as the Chief Operations Officer since January 2024.
A Civil Engineering graduate from Cairo University (1991), Eng. Tamer possesses a profound expertise in Construction, Project Management, Oil & Gas, and Real Estate. His professional experience encompasses key roles at renowned organizations such as Arab Contractors, French Consortium for Cairo Underground Metro Line 2, Schlumberger OFS, US Army Corps of Engineers, and M.A. Kharafi for Construction. Complementing his technical proficiency, Eng. Tamer holds an MBA Degree and multiple certifications from esteemed Quality, Engineering, and Management bodies.
Eng. Heba Abu ElEla, a pioneering civil engineer and accomplished leader in the global construction industry, is a distinguished Vice Chairman of The Arab Contractors. Appointed by the Egyptian Presidency, her position underscores her exceptional expertise and strategic vision within one of the region’s most influential construction firms. With a career rooted in technical ingenuity and managerial excellence, Eng. Heba exemplifies the synthesis of engineering precision and executive leadership. Graduating with top honors in Civil Engineering from Ain Shams University in 2007, Eng. Heba embarked on a career marked by significant milestones in infrastructure development. From her early contributions as a design engineer to overseeing multi-billiondollar projects as Director of Bridges and Specialized Construction at The Arab Contractors, her trajectory showcases a consistent commitment to excellence. Her tenure includes spearheading landmark national and international projects, such as the Light Rail Transit and high-speed rail projects in Egypt, and contributing to the record-breaking Rod El Farag Axis Bridge, recognized by the Guinness World Records as the world’s widest cable-stayed bridge.
Sally is a senior presenter and keynote speaker who has interviewed many of the world’s most influential change-makers across every field over the last two decades. She regularly speaks on transformation, leadership, communication, women's empowerment, and intercultural dialogue. From Prince Khaled bin Alwaleed bin Talal to Nobel Laureates like Kailash Satyarthi, Hollywood superstars like Steve Harvey, Olympic medallists like Ibtihaj Muhammad, visionaries like Dr Jane Goodall, top coaches and authors like Robin Sharma and Jay Shetty, amongst many others, Sally has a gift for telling the stories of those who have made a global impact, revealing deeper insights that others miss. As an Arab-Australian, Sally is passionate about powerful stories that explore diverse narratives and are part of conversations driving change worldwide.
Budour Al Mousa is a Senior Presenter and Producer at Forbes Middle East, where she covers business, economics, investment, technology, and leadership across the Middle East.
She has conducted interviews with ministers, policymakers, CEOs, entrepreneurs, and senior executives from some of the region’s leading organizations, delivering in-depth conversations on the trends shaping the future of business and economic development.
Alongside her work in media, Al Mousa lectures in Public Speaking and Presentation Skills at Moscow State University. Her expertise spans broadcast journalism, executive interviews, event moderation, and strategic business storytelling, making her a trusted voice in conversations at the intersection of business, policy, and innovation.
Jayda is a content producer at Forbes Middle East; her experience ranges from writing and editing to video production across radio and television. As a member of the multimedia team, Jayda has conducted many interviews with experts in various fields and frequently covers macroeconomic, tech, and energy news. Jayda holds a Bachelor’s degree in Mass Communication and Journalism from Monash University and is currently pursuing her Masters in TV & Digital Journalism at the American University in Cairo.
As the Women Editor and Researcher at Forbes Middle East, Layan oversees a few lists and rankings and helps in creating the rest. She also writes for the cover of the printed monthly magazine of Forbes Middle East and hosts and produces The Under 30 Chit-Chat, a podcast dedicated to highlighting our 30 Under 30 listers who are shaping the future of the region. Layan holds a bachelor’s degree in journalism from The American University of Sharjah and has interviewed top decision-makers and some of the most important business leaders of the MENA region for print and video. She has also moderated and hosted several events across the region.
Discover how Egypt is laying the foundations for its next era of growth through bold investment, transformative infrastructure, and a vision for long-term economic competitiveness.
A focused discussion on Egypt’s execution phase, how national ambition is being translated into delivered infrastructure, sustained investment flows, and real economic value creation.
Insight into how Egypt can leverage modern public-private partnerships to unlock private capital. From managing funding gaps and investment risks to strengthening contract frameworks, governance, and project delivery models, this panel explores how PPPs can become resilient frameworks for Egypt’s next phase of growth.
Explore the full lifecycle of mega projects, from planning and financing to execution, highlighting how large-scale development is being translated into tangible economic and infrastructure impact.
A discussion on how rapid urban expansion is reshaping real estate markets, driving investment opportunities, and creating value through shifting demand and capital flows.
A discussion on the vision, planning, and partnerships behind one of the world’s largest urban developments, and its role in shaping Egypt’s future.
Explore how industrial development, advanced manufacturing, logistics, and resilient supply chains can strengthen Egypt’s manufacturing base, attract investment, expand exports, and drive the next phase of economic growth.
Explore how integrated coastal developments are combining tourism, infrastructure, investment, and liveability to create globally competitive destinations and unlock long-term economic growth.
How AI, data systems, and digital technologies are transforming infrastructure delivery, shaping fourth-generation cities, improving project execution, and optimizing how urban environments are designed, delivered, and managed.
A forward-looking discussion on the investment frameworks and policy priorities that are required for Egypt's next decade of growth.
Examining how construction and engineering sectors are evolving to deliver increasingly complex projects, from local capacity and supply chains to technology, productivity, and international partnerships.
Explore how integrated developments are evolving beyond traditional real estate models by combining residential, commercial, retail, hospitality, and lifestyle offerings to create connected urban ecosystems that deliver long-term value for communities, businesses, and investors.
Exploring how innovation, technology, human capital, and strategic investment are shaping Egypt's next phase of growth and transformation.
A discussion on how North African economies are leveraging infrastructure, talent, innovation, and strategic advantages to compete for investment and drive long-term growth.
Explore how Egypt is leveraging its strategic location, logistics networks, digital infrastructure, advanced manufacturing, and investment ecosystem to strengthen its position as the gateway connecting Africa, the Gulf, and Europe.
Discover how Egypt’s world-renowned heritage, tourism assets, and cultural infrastructure are strengthening its position as a leading global destination and expanding its cultural economy.
Examining how high-speed rail, ports, maritime infrastructure, and logistics networks are strengthening connectivity, enabling trade, and supporting regional economic development.
كيف تستقطب المنطقة الاقتصادية لقناة السويس الشركات الصناعية ومشغلي الخدمات اللوجستية والمستثمرين العالميين، مع تعزيز دور مصر في التجارة الدولية.
A critical conversation on how energy transition, green investment, resource security, and climate resilience are strengthening long-term growth foundations and economic competitiveness across North Africa.
Explore how integrated developments are creating connected, vibrant communities that balance investment value, quality of life, and long-term social and economic impact.
Exploring how hospitality, mixed-use development, tourism infrastructure, and new destination models are attracting investment and reshaping Egypt’s position as a global tourism market.
استكشاف سبل تطوير الكفاءات والمهارات اللازمة لتمكين الجيل المقبل من المهندسين والتقنيين وقادة المستقبل ودعم مسيرة التنمية في مصر.
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تصدر فوربس الشرق الأوسط، وفق ترخيص من Forbes Media، في المنطقة العربية، موسّعةً نطاق العلامة التجارية لفوربس في العالم العربي. وتمتاز بأسلوبها التحريري المميز الذي يجذب نخبة من القادة ورواد الأعمال والرؤساء التنفيذيين والمسؤولين الحكوميين والمستثمرين، ممن يجمعهم الإيمان بروح ريادة الأعمال وقيم الاقتصاد الحر. وانطلاقًا من هذا الدور، تقود فوربس الشرق الأوسط الصحافة الاقتصادية الاستباقية في المنطقة من خلال رصد الاتجاهات الناشئة واستشراف الفرص في الأسواق الإقليمية، مقدّمةً محتوى تحليليًا ورؤى استراتيجية في نسختين عربية وإنجليزية، بما يزوّد كبار التنفيذيين بالمعلومات الحيوية الداعمة لنجاحهم. وفي السياق ذاته، تُجري أبحاثًا موسعة وتصدر تصنيفات أصلية تستند إلى منهجيات Forbes Media العالمية، بما يعزز مكانتها كمرجع موثوق للبيانات والتحليلات الاقتصادية في المنطقة.
تصدر فوربس الشرق الأوسط، وفق ترخيص من Forbes Media، في المنطقة العربية، موسّعةً نطاق العلامة التجارية لفوربس في العالم العربي. وتمتاز بأسلوبها التحريري المميز الذي يجذب نخبة من القادة ورواد الأعمال والرؤساء التنفيذيين والمسؤولين الحكوميين والمستثمرين، ممن يجمعهم الإيمان بروح ريادة الأعمال وقيم الاقتصاد الحر. وانطلاقًا من هذا الدور، تقود فوربس الشرق الأوسط الصحافة الاقتصادية الاستباقية في المنطقة من خلال رصد الاتجاهات الناشئة واستشراف الفرص في الأسواق الإقليمية، مقدّمةً محتوى تحليليًا ورؤى استراتيجية في نسختين عربية وإنجليزية، بما يزوّد كبار التنفيذيين بالمعلومات الحيوية الداعمة لنجاحهم. وفي السياق ذاته، تُجري أبحاثًا موسعة وتصدر تصنيفات أصلية تستند إلى منهجيات Forbes Media العالمية، بما يعزز مكانتها كمرجع موثوق للبيانات والتحليلات الاقتصادية في المنطقة.