Sallam has been leading the company since 2021. Madinet Masr has a landbank of 12.8 million square meters and 28 active projects. In 2025, Madinet Masr reported $245 million in net revenues, $1.1 billion in new sales and $907 million in total assets. In 2025, Madinet Masr launched Talala in New Heliopolis and announced its expansion into Saudi Arabia and the UAE.

Mohamed Ismail Mansour is co-founder and CEO of Infinity, a leading renewable energy solutions provider in Egypt, and the co-founder and Chairman of Infinity Power, a joint venture between Masdar and Infinity which is the largest African renewable energy company today. Mansour incorporated Infinity Capital in 2011, and co-founded Infinity in 2014, the only dedicated renewable energy solutions provider in Egypt, that develops clean energy solutions across several sectors and scales. At Infinity, Mansour has played a key role in scaling the company from a small solar start-up to becoming Egypt’s largest renewable energy company providing solar, wind, green hydrogen, waste-to-energy and water desalination solutions as well as being the largest electric vehicle (EV) charging network in the country. Through Infinity Group, Mansour has spearheaded the creation of Infinity Power in 2020, a joint venture with Masdar (Abu Dhabi Future Energy Company), Infinity Power develops utility-scale solar and wind projects in Africa. Through this JV, Mansour has lead Infinity Power’s acquisition of Lekela Power in Africa’s biggest renewable energy deal in 2023, creating the largest African renewable energy company. Today the company’s total capacity of operational projects is 1.3GW with another 13.8 GW of projects in the pipeline at different stages of development. Mansour also plays a key role in Palm Hills Developments as Deputy Chairman. Since 1997, Palm Hills Developments became an ever-growing leader in integrated residential, commercial and resorts projects. Today, it possesses one of the largest and most diversified land banks in Egypt, spreading 29 million sqm and an impressive roster of 34 projects in West Cairo, East Cairo, Alexandria and North Coast. Mansour started his professional career as a third generation Mansour family member at McDonald’s Egypt, one of the Mansour family group companies, in January 1998. Since then, Mansour has helped grow McDonald’s Egypt, from 30 stores and EGP 150 million in revenues to currently over 180 stores and over EGP 4 billion in revenues. He earned his Bachelor of Science Degree in Finance from Babson College in Wellesley, MA.

Mohamed Khaled El Assal is the CEO and Managing Director of Misr Italia Properties, where he brings over 16 years of distinguished experience in the real estate sector. Under his visionary leadership, the company has successfully expanded its portfolio into pivotal regions across Egypt, including New Cairo, the New Administrative Capital, Mostakbal City, the Red Sea, and the North Coast Ras El Hikma.

In his role as CEO and Managing Director, El Assal plays a pivotal part in shaping the company's long-term strategy, ensuring sustained growth and market leadership. He drives the company’s strategic initiatives by setting rigorous performance benchmarks and overseeing key business functions, including revenue optimization and construction management. A staunch advocate for organizational improvement, El Assal drives positive change through the implementation of advanced corporate management systems and performance enhancement strategies. His focus on elevating managerial capabilities and aligning them with the company’s strategic objectives underscores his dedication to fostering a culture of excellence.

El Assal holds a Bachelor of Engineering in Architecture from Misr International University (2005). He is also certified with ISO 9001:2008 in Quality Assurance, possesses a Project Management Certificate from the American University in Cairo, and has pursued specialized training in interior design at Colombini Casa Group in San Marino. Additionally, he completed a real estate marketing course at Keller Williams Worldwide in the USA, further enhancing his expertise in the field.

CEO and Managing Director of Misr Italia Properties, Karim El-Assal is a dynamic entrepreneurial leader with over 12 years of experience in business leadership and real estate. Renowned for his ability to anticipate market trends, he drives sustainable organizational growth through innovation, strategic thinking, and a holistic business approach.

His expertise spans sales, marketing, customer relations, development, finance, HR, and administration, complemented by deep knowledge of hospitality, corporate social responsibility (CSR), and sustainability. El-Assal transformed the company’s vision and strengthened its market position through strategic collaborations and partnerships with top designers, consultants, and hospitality brands.

Building on this success, El-Assal founded People and Places, a forward-thinking real estate development company that quickly emerged as a trendsetter under his visionary leadership, even amid economic challenges.

A graduate of the German University in Cairo with a Bachelor of Science in Management, specializing in Marketing and Strategic Management, El-Assal exemplifies modern leadership rooted in vision, integrity, and sustainable growth.