Mohamed Amer joined Orascom Development in May 2022 as the CEO of El Gouna, one of Orascom Development’s fully integrated, sustainable towns in the Red Sea, Egypt. With his extensive executive experience in managing complex organizations across multiple geographies and achieving stellar results, Amer is taking El Gouna into a new chapter of the town’s iconic and successful journey. He is responsible for steering El Gouna’s master-planned community to ensure its Real Estate, Hotels and Town Management operations come together to provide a world-class customer experience for living, staying, working and well-being. Additionally, Amer works closely with Orascom Development leadership to ensure that its flagship, El Gouna, is a pivotal contributor to the company’s ambition to become the international benchmark for developing successful, integrated destinations. Previously, Amer was with Xerox for 22 years, where he built an impressive career path. Most recently, Amer was VP and Regional General Manager at Xerox Middle East and Africa based in Uxbridge, UK. Before that, he was responsible for managing the region’s operations, business and profitability growth and overall strategy development and execution across all 85 countries. Prior the aforementioned roles, Amer was Regional General Manager for Xerox Distributor Group in Miami, Florida, United States, and responsible for 34 countries in the Caribbean, Central America and South America. He began his career in Alexandria, Egypt, in 1999 and held several management and leadership roles in Xerox Distributor Group, Middle East and Africa Operations, and Xerox in Egypt. Mohamed holds a bachelor’s degree in Business Administration from Alexandria University in Egypt. About EL Gouna: El Gouna, is one of Orascom Development’s fully integrated towns and is the most prominent destination nestled on the Red Sea. The Town is a multicultural community for over 25,000 residents and a regional hub for international arts, culture and sports events with more than 9,000 delivered residential units, 18 hotels with approximately 3,000 hotel rooms, schools, a sports club, a hospital, three marinas, two world-class golf courses, a culture & conference center, and an array of restaurants and services.

Interviewer, serial entrepreneur, and mentor are all titles that follow Anas Bukhash. Provocative with a purpose, Anas has been acknowledged for his ability to spot trends, uncover hidden opportunities, and for the courage to take on risks. In 2014, with the explosion of social media in the region, Anas was the 1st in the UAE to start an influencer marketing agency by founding Bukhash Brothers, which has grown to become a renowned digital marketing agency that builds brands and escalates its digital growth. Four years later, Anas launched #ABtalks; a celebrity talk shows that discovers the human behind the title. A YouTube show, with 3 seasons currently streaming on Netflix, that consistently challenges the status quo and brings humanity to the forefront. Today, #ABtalks is the #1 show of its kind in the MENA region, with over 1 million subscribers, 1 billion YouTube impressions, and 14 million hours of watch time. His other entrepreneurship ventures include – CHALK, the first unisex hair salon of its kind empowering men and women to express themselves, and Not (So) Guilty, an F&B concept that offers sentimental Emirati favorites with a twist. Anas's work has been recognized globally by a diverse audience, including features in publications such as Forbes Middle East, Entrepreneur Magazine, Esquire, VOGUE, GQ, and more. Currently boasting over 1 million followers on Instagram, from the youth across the world, celebrities, ministers, business professionals, and key opinion leaders, he leverages his platform to provoke thought and a change for the better. Through his lectures and TEDx talks, Anas inspires.

Dr. Rascha Ragheb, is the Executive Director of the National Training Academy of Egypt (NTA) since 2018. NTA was established in August 2017 in accordance to a Presidential Decree, its Board of trustees is chaired by His Excellency President Abdel Fattah El- Sisi. NTA was founded to be the catalyst and intellectual stimulant and incubator for transformative advancement of human development through providing innovative multidisciplinary and interdisciplinary solutions. Dr. Ragheb is the Executive Director of the World Youth Forum (WYF) since 2018. The WYF was a response from His Excellency President Abdel Fattah El-Sisi to an initiative presented by a group of Egyptian youth while The National Youth Conference in 2017. WYF first edition was in Sharm El-Sheikh in November 2017, it engaged youth globally in an enriching set-up, allowing them to exchange views and recommend initiatives to decisionmakers and influential figures. WYF is an initiative that is made by the youth for a better tomorrow to the world.

Dr. Ashraf Sobhy is the Minister of Youth and Sports and Head of the Executive Office of the Council of Arab Youth and Sports Ministers. He was elected in 2023 as President of the African University Sports Confederation. He is also a member of the foundation council of the International Anti-Doping Agency, He worked as Assistant to the Minister of Youth and Sports and Director of the Cairo Stadium Authority. He was also Head of the Marketing Sector & investment in Zamalek Club and a member of the Board of Directors of the Egyptian Football Association. Dr. Ashraf worked in the UAE as the executive director of the Baniyas Club. And he is a professor of sports management at the Faculty of Sports Education at Helwan University and holds a PhD in sports management from Ottawa University in Canada.

Leila Serhan currently serves as Senior Vice President and Group Country Manager for the North Africa, Levant and Pakistan (NALP) region – a region which serves 15 countries from five regional offices. In this role, Leila and her team are focused on driving Visa’s business growth in the region with key clients and partners from financial institutions, partners, and government in support of Visa’s mission to help individuals, businesses, and economies to thrive. In support of national digitization agendas, Leila and her team are committed to making Visa a partner of choice, while unlocking growth opportunities for new and existing clients and partners across the NALP region. Leila brings more than two decades experience of leadership positions, including 20 years gained at Microsoft prior to joining Visa where she led Microsoft’s public sector business across the Gulf region, and previously served as General Manager for its operations across North Africa, East Med and Pakistan. She has held roles spanning country management, finance and marketing and has driven public and private sector digital transformation initiatives in finance, government and education. Leila is the co-chair of the Visa Women Network in the CEMEA region and a strong advocate for women’s empowerment, and currently serving as President for the Women in IT Association in Lebanon. She is also an active Business Angel supporting startups in the region to realize their potential. Leila holds a bachelor’s degree in Business Administration from the American University of Beirut.

An entrepreneur, a businesswoman, a daughter, a sister, a wife and a mother, Amira Sajwani is the epitome of today’s spirited young Emirati woman. She is the Managing Director of Sales & Development at DAMAC Properties as well as the founder & CEO of PRYPCO. In her role with DAMAC Properties, the flagship arm of the Group, Amira oversees the 360-degree development of properties to ensure product values are maximised including but not limiting to design, construction, sales, marketing and analytics. A key focus of Amira’s responsibilities include overseeing the operations of DAMAC’s network of direct and independent sales agents both locally and internationally, as well as the development of agent programmes and initiatives which strengthens partnerships, and empowers agents with the tools they need to sell more effectively. With PRYPCO, Amira has helped create an opportunity to empower the real-estate ecosystem with knowledge and information to make it simple for people to own and manage their real estate transactions in the UAE. In 2023, Amira Sajwani launched “Amali”. Amali creates concept luxury villas all with a high degree of customisability to suit your exacting needs. Meticulously curated by a team of hand-picked international designers and architects, each unit is a unique masterpiece, ensuring that no two residences are ever alike. She is a graduate of both University College London (UCL) and London School of Economics (LSE). Amira is also known to be a passionate advocate for women in business and access to education.

Dr. Mohammed M. Jamjoom, a distinguished contributor in the pharmaceutical sector, holds a PhD in Pharmaceutical Economics and currently spearheads operations at Jamjoom Pharma, a leading pharmaceutical company in Saudi Arabia. He is also a co-founder of Juleb, showcasing his entrepreneurial acumen and commitment to innovation in healthcare. Dr. Jamjoom's extensive research delves into critical areas of pricing, regulations, and consumer behavior, contributing valuable insights to the pharmaceutical industry. His expertise in these domains is not only academic but also practical, influencing policies and practices within his professional endeavors. In his role with Juleb, Dr. Jamjoom further emphasizes his ability to navigate and innovate within the complex pharmaceutical landscape. His foresight in recognizing and addressing emerging trends in the industry underscores his dedication to advancing pharmaceutical care. As one of the youngest experts in his field in Saudi Arabia, Dr. Jamjoom is renowned for challenging the status quo and driving excellence. His contributions extend beyond corporate achievements, significantly impacting the broader pharmaceutical sector in alignment with Saudi Arabia's Vision 2030.

Evlin Abdullah Khalifa is Miss Universe Bahrain 2022. She made headlines during the Miss Universe competition with her strong message of ‘Equality’ during the swimsuit round segment of the competition where she stood out wearing a pink burkini. The 24-year-old Russian-Bahraini model was crowned Miss Universe Bahrain in September and competed in the 71st Miss Universe pageant last 14 January 2023, which took place in New Orleans, Louisiana, USA. She calls Riffa, Bahrain home – and is very close with her family.Born to a Russian mother and Bahraini father, Evlin Abdullah-Khalifa grew up in the Kingdom’s second-largest city, Riffa. She is a trained pianist and Taekwondo artist. She graduated from 5 different schools: music, dancing, modeling, taekwondo and comprehensive. Evlin is passionate about education in different ways. She’s working to raise awareness for various charities and initiatives. She closely works with Smile Train, the world’s largest cleft charity that works to raise funds so children around the world can have their clelt-palettes and lips corrected with reconstructive surgery. During her reign, she visited the Philippines to work with the Philippine Red Cross and Philippine General Hospital to create awareness about education in kids and access to free medicine for pediatric patients. She believes that it’s never late to study. After graduation from the university (bachelor’s degree of finance and banking) she continued her education through online classes by consistently improving her Arabic and English skills and studying psychology through the books. Evlin believes in the power of education and it should be provided and accesible for everyone.

Jeffrey Henseler is the visionary Founder and CEO of Passport Legacy, which since its establishment in 2018, has been redefining the landscape of investment migration services. Offering personalized citizenship solutions to over a thousand clients globally, Jeffrey's strategic foresight has steered the firm into uncharted territories of success. In his pursuit to diversify and enhance the firm's service offerings, Jeffrey introduced Property Legacy, a subsidiary real estate firm that presents clients with exceptional property listings worldwide. The innovative twist is that these real estate investments are intricately tied to opportunities for securing permanent residency or citizenship, aligning with the client's investment and lifestyle aspirations. At the core of Passport Legacy's success is Jeffrey Henseler, whose leadership is anchored in mutual trust, engaging communication, and a culture that respects creative input. With his extensive experience in major financial centers around the globe, and fluency in English and German, Jeffrey has cemented his status as a trusted leader whose operational excellence ensures the highest standards of professionalism and discretion across both ventures.

Mohamed Algawish, an electrical and electronics engineer, studied entrepreneurship and business management at Kelley School of Business - Indiana University. previously worked as a business growth consultant, where he helped startups in raising $5.85M+ in funding and generating $7.63M+ in revenue. Co-Founder & CEO of iSchool, the MENA's #1 online coding platform for students aged 6 to 18 years old, offering 1:1 live coding classes in artificial intelligence, data science, game development, VR, and AR, with over 15,000 graduates in 12 countries helping them to start a technology-based career, freelancing, or even launching their own startups. Recognitions: • WSA United Nations Quality Education Impact Award Winner 2023. • Forbes MENA 30 Under 30 list 2022. • Impact Master Class Speaker at Websummit 2022. • GITEX GLOBAL Speaker in a panel titled “ Corporate ventures Vs Venture Capitals ” 2022. • Technesummit Speaker in a panel titled “ Social Media Education Tactics ” 2022. • 1st Place Winner in the AIM UAE startup pitching competition 2022. • EdTech Leadership Award by EdTechDigest 2022. • HSBC C3 Impact Accelerator Winner 2022. • Global Startup Awards Northen Africa Founder of The Year 2021. • Selected in HolonIQ’s Top 50 Best Edtech startups in the MENA and North Africa 2021. • Websummit Speaker in a talk titled “ Future of Education ” 2021. • Bett Show London Edtech Speaker in a talk titled “ Raising the next tech leaders ” 2021. • Entrepreneurship Social Media Influencer with 2.5M+ Followers.

Amr Kawashti is an Egyptian Entrepreneur with an experience in areas within Fashion, Growth Hacking & Ecommerce. While earning his BSc. in Engineering at the German University in Cairo (GUC), Amr cofounded In Your Shoe in 2018 with Ezz his partner as a direct to consumer streetwear brand with a mission of allowing new generations to express themselves through fashion. Amr believes that the idea of being from the same generation & speaking the same language as their customers is the main reason why In Your Shoe is recognized as one of the top leading homegrown brands in the region. In Your Shoe was also recognized as The Fashion Brand of The Year in 2022 by Egypt's Entrepreneur Awards.

Hadeer Shalaby is a serial entrepreneur whose passion is always to empower women and youth to have a steady and sustainable source of income, especially in rural, marginalized, and deprived areas. That's why she established her company, Feeziana . Freeziana company focused on the creative industries sector, and offers a range of integrated services through various products and its subsidiary companies, such as Crafty Workshop and Green Fashion, among others. Hadeer aspires to build a comprehensive ecosystem for the creative industries sector in the region through her companies. She places women and youth empowerment, providing opportunities, and employment at the forefront of her priorities. Her ultimate goal is for this sector to become a significant source of national income for countries across the entire region. Freeziana has provided training to over 200,000 women in collaboration with 30 international and governmental agencies and 150 local partners, such as CARE Egypt, UN Women, UNDP, and Oxfam. Freeziana has obtained $1.4 million in grants and equity investment. She has achieved numerous personal accomplishments. The latest of these is being listed in Forbes Middle East's "Top 30 Under 30" list.

Ezz Tarek, born on April 12, 1994, is an awarded creative and entrepreneur with a passion for building brand identities. As the Co-founder and Managing Partner at IN YOUR SHOE, Ezz has played an important role in shaping the company's vision and success. In 2018, Ezz co-founded IN YOUR SHOE with a mission to empower the new generations to express themselves through fashion. Ezz's creative expertise and keen eye for design have established IN YOUR SHOE as an outstanding fashion brand. His ability to capture international trends while adding a distinct touch has resonated with a wide audience, earning the brand a dedicated following.

Makki leads Kilimanjaro Energy, which currently has 5 GW of prospective projects, including the development of two photovoltaic projects in South Africa. The first is a 100 MW PV venture, and the second is a 150 MW PV facility. Makki also cofounded Rotaract Bur Dubai, where he engages in initiatives focused on environmental conservation. He is also involved in projects like the Coral Reef Restoration Project for COP28 and the Mangrove Tree Planting Project in the U.A.E.

Dahlia Hassan: Innovation and research specialist at Siemens Healthineers With a passion for leveraging technology to address healthcare challenges, Dahlia a visionary biomedical engineer achieving a Masters from Johns Hopkins, has been eagerly working towards transforming healthcare in underserved populations in developing and war-torn countries. Her project, 'Bloom,' a one-size-fits-all prosthetic leg system made of plastic water bottle caps reinforced with glass and 3D printed into a solution built for underserved populations in developing and war torn countries, stands as a testament to her commitment to providing accessible solutions. Together with the Siemens Healthineers Innovation Think Tank, Dahlia actively engages with governments, hospitals, and universities to build innovation, research, and entrepreneurial capacity in the Middle East and Africa. This includes the "Little Innovators" program, held at the 57357 Children's Cancer Hospital in Egypt, a patient-centric innovation capacity-building program which allowed pediatric patients to identify their pain points and collaboratively brainstorm solutions. These creative ideas are later made into small business opportunities, providing the young innovators with a platform to contribute to the community. She bridges the transformative power of biomedical engineering with the profound impact that collaborative innovation may have on the lives of populations facing adversity. Her dedication to build a sustainable and inclusive healthcare ecosystems is shines light on the hope of a brighter and healthier future.

Zaytoun is the Miss Universe Lebanon 2022 and Miss World Lebanon 2023. She has used her platform to advocate for greater access to education and health services for young women in Lebanon and established her own mentorship program to help young women. Zaytoun is an ambassador for the Lebanese Food Bank and the Children's Cancer Center of Lebanon. She has recently undertaken a three-week tour of the U.S. to raise funds for the Lebanese Food Bank and advocate for greater international support for Lebanon at the UN.

Hobeika joined Maison Georges Hobeika in 2019 and was officially announced as Co-Creative Director alongside his father, Georges Hobeika, in June 2022. His first collection for the maison was the Couture Fall/Winter 2019-2020. His second was in 2021, when the maison launched its first official ready-to-wear SS22 collection through a virtual runway show. Maison Georges Hobeika has dressed celebrities, including Beyoncé, Nicki Minaj, Lady Gaga, Heidi Klum, Ashley Graham, Cardi B, Alessandra Ambrosio, Rita Ora, and Jennifer Lopez.

Rashwan is currently CEO of Retail Banking since August 2022. Previously Head of Retail segments & Products at (CIB) since March 2020. His key responsibilities were including leading the development and execution of segments, product propositions, sales and channel strategies for both consumer and SME customers. Prior to this he was the Head of Business Banking and Payment Acceptance at (CIB) for more than 7 years and the Head of Strategic Planning for 3 years before that. Rashwan started his banking career at Commercial International Bank (CIB) in 2004 in finance. He earned his MBA from The University of Chicago-Booth School of Business in 2018, and the industry leading Credit Course in 2006 from CIB.

Set with a profound commitment to Egypt, Mirna Arif brings more than 20 years of experience with multinational organizations and public sector entities across Europe, the Middle East and Africa into the position of Microsoft Egypt General Manager. Equipped with a strong belief in empathy-based management and in youth training, the first woman to assume this prestigious role is leading the nation’s technological movement towards digital transformation. To assert Microsoft Egypt’s competitive edge in the country’s tech industry, Arif is expanding the company’s digital footprint across public and private organizations to accelerate their conversion towards a digital economy. Prior to being appointed as Microsoft Egypt GM in 2020, Arif held the position of Surface Business Group Director for Middle East and Africa at Microsoft based in Dubai. From 2017 to 2019, Arif held the title of Regional Director for Digital Transformation at GE Oil & Gas where she directed the digital transformation strategy in North Africa and Turkey. Prior to that, she was the regional Manager for Rosemount Group Middle East at Emerson Automation Solutions. In 2015, Arif was appointed as Assistant Minister for Investment and International Cooperation at the Egyptian Ministry of Petroleum and Mineral Resources, advising on the development and implementation of the petroleum sector strategy. Preceding that, Arif spent the first 12 years of her career in Schlumberger, where she assumed various leadership roles covering different international markets, including Global Marketing Manager, spearheading worldwide marketing strategies for the software and the marine acquisition segments. Outside of Microsoft, Mirna sits on the Board of Directors of Banque Misr, the Board of Directors of Rameda Pharma, the Board of Directors of Egypt Chamber of Information Technology, the Supreme Advisory Board of Al Nas Hospital, and the Advisory Board of UNICEF Gen-U Egypt (Shabab Balad). She is also the Co-Chair of the Digital Transformation Committee at The American Chamber of Commerce in Egypt (Amcham Egypt). Arif holds a Masters of Business Administration (MBA) from the American University in Cairo Egypt, and a Bachelor of Science (BSC) in computer science from the same university.

Yara Yassin co-founded Up-fuse in 2015. Yara’s goal with Up-fuse was not just to create an eco-conscious brand that raises environmental awareness. Along with recycling more than a million plastic bags, over 160,000 tires and 1300 plus water bottles, Up-fuse also works with local non-governmental organizations (NGOs) across Egypt and supports more than 80 artisanal women from Cairo by creating jobs for them in the community for a better life. Yara’s passion for green economy, social empowerment and product design are her everyday fuel for taking risks, failing, learning, achieving and not being afraid to start over again. The entrepreneur has represented women from the Middle East in Several World Bank Events and continues to set an example for others with her many achievements as per below: She was awarded by the UN Environment. She won first place at the WeMENA competition, a business contest designed by the World Bank to support and boost female entrepreneurship in the region.

Through immense passion, skill and bespoke love for Hospitality, Ahmed Hanafi founded TLT Concepts in Spring 2014 along with spouse; Chef Mirette Aly. Both determined to change the course of hospitality in Egypt, they have contributed in cultivating and refining the service sector by creating a diversified contemporary portfolio of several brands serving a market with sophisticated tastes and dynamic preferences. Over the course of 10 years, Ahmed Hanafi has successfully established numerous projects across Egypt, and currently expanding overseas, from the dining restaurants and bars, a renowned beach club, a high-end boutique hotel, retail concept stores and several real-estate ventures that are currently coming to life. Hanafi’s projects also include a series of profitable events, from exclusive corporate events and music festivals to brand collaboration events and seasonal celebrations. Prior to founding TLT Concepts, in 2006, Ahmed Hanafi was a managing partner in Katameya for Restaurant Management, a restaurant management company owning multiple of upscale-casual dining outlets across Egypt. Hanafi’s vision is built on the notion of redefining hospitality and entertainment by offering the market a profound platform, delivering luxurious and hospitable experiences for the selected clientele.

Farah is currently leading the Government Relations and Public Policy function at TikTok in the Middle East, Africa, Turkey, South Asia, and Pakistan. She has almost two decades of experience working in/with public, private sectors and international organizations across tech policy, socioeconomic market research & intelligence, strategic planning, policy analysis & development, sector & competitiveness analysis, monitoring & evaluation, program & project management as well as building relationship & strategic alliances. Prior to her current role she was the Head of UAE Public Sector and Government Alliance Partner at LinkedIn after a long span in the Public Sector– mainly at the UAE Ministry of Foreign Affairs and International Cooperation and the Executive Council of Dubai. She was also a part of the Dubai Government team responsible for updating the Emirate’s strategic plan for 2021 (Dubai Plan 2021), which was launched by HH Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister, and Ruler of Dubai in December 2014. Earlier, as a consultant, Farah also carried out various economic development assignments for clients like USAID- SABEQ, World Bank, UNIFEM among others. Farah holds a Master of Science degree in Development Administration and Planning from the University College of London and a Bachelor of Arts in Economics from the University of Jordan.

Zenia Makki bio - Zeina Makki is a highly accomplished Lebanese actress, celebrated for her versatility and captivating performances. Born and raised in Kuwait, Zeina embarked on a remarkable journey that led her to become a prominent figure in the Lebanese entertainment industry. Her passion for the arts and her unwavering determination to pursue her dreams have defined her career. Zeina Makki's artistic journey began in 2008 when she relocated to Lebanon to pursue her higher education. She enrolled in the esteemed Communication Arts program, specializing in scriptwriting and directing. Her studies provided her with a solid foundation in the technical aspects of filmmaking and storytelling, setting the stage for her future success. In 2011, Zeina achieved critical acclaim and international recognition for her documentary "Bent not Broken," which chronicled her personal journey with Scoliosis. The thought-provoking film earned her the prestigious Best Short Documentary award at the renowned Monaco Film Festival. Through her work, Zeina not only showcased her talent as a filmmaker but also demonstrated her courage and resilience in the face of adversity. Beyond her acting prowess, Zeina Makki is known for her unwavering dedication to her craft and her commitment to raising awareness about important social issues. She utilizes her platform to shed light on topics close to her heart, seeking to inspire and empower others through her work.

Menna elKiey is a lyricist, writer and creative director. She started her career in advertising back in 2011. Years later she quit corporate life to start her freelance career in songwriting, which has been her passion since then and until today. She is now known for her pop cultural lyrics which span across Egypt and the Middle East. Throughout her journey, she has specialized in the art of song writing with its all-different types from commercials, movies and series to music albums. Some of her heard songs would be El yoom el helw dah, el Ghaza raya’a, Ekhteyaraty, sayrina ya donia and Beraha ya sheekha.

Luma Fawaz is one of the Middle East’s most influential leaders in early-stage business acceleration, investment, and fund management. Last year, she was named by Forbes as one of the region’s Top 100 Power Businesswomen. She is a 2022 Eisenhower Fellow. She is the CEO of Oasis500, the pre-seed and seed fund investor and accelerator based in Amman, Jordan. The company has nurtured a wide range of technology and media companies from inception to investment readiness and beyond. Under her leadership, Oasis500 has been the most active investor and catalyst in building Jordan’s start-up ecosystem. Luma brings two decades of experience investing in and mentoring high-potential entrepreneurs. She has overseen over 180 early-stage deals and worked with more than 2,500 entrepreneurs. Beyond pre-seed and seed funding, Oasis500’s signature acceleration process consists of helping startups develop products, sharpen business models, receive coaching and gain access to a growing network of experts spanning industries. Luma is a staunch advocate of enabling women entrepreneurs to raise capital, develop relationships with investors and suppliers, and pursue the resources necessary to overcome systemic barriers to company building.

Ali founded Tap Payments in 2013 to solve the deep-rooted online payment problems in the MENA region. He started his career in payments in the oil & gas sector and then further developed his passion for payments while working with banks & financial institutions. Later, he got more involved with the telecom industry, which helped him become consumer-centric & technology-driven with innovative forms of payment experiences. As the CEO of Tap Payments, he has played a significant role in disrupting the fintech industry within the region. Tap unified the fragmented payment landscape in the region by developing a single API to access all the payment methods that consumers highly adopt within the region. Tap enabled organizations to accept & collect online payments with an API that has standardized local and international payment schemes, gateways, and switches from the complex integrations of the pre-Tap era, which took weeks & months, to the post-Tap era of hours and days. Today, Tap serves over one hundred thousand businesses of all sizes, from small home businesses all the way to large corporations across various industries such as Retail, Food, Insurance, Airlines, Telecom, and many others, with an automated merchant onboarding flow.

Every woman deserves to have it all - confidence, inspiration, and glamour - and Sabrina Mouhieddine is here to make sure of it. Born and raised in Lebanon, Sabrina has been in Dubai for over 10 years, and at the age of 30, she decided to take her experience and create Lili Blanc, a brand that celebrates classic pieces with a modern twist for every woman. As the founder and creative director of Liliblanc, Sabrina is driven by her everyday challenges, thoughts, accomplishments, dreams, and the success stories of all women. From the moment her father told her “You can do anything you set your mind to”, Mouhieddine was determined to turn her passion into reality. With her father’s encouragement and guidance, she followed her dreams and started her fashion brand, Lili Blanc. His words of wisdom have been her source of inspiration, strength, and motivation, and she is proud of what she has achieved today.

Mohanad Hattab is a renowned comedian whose comedic prowess has captivated audiences worldwide, particularly on the Instagram platform. With a charismatic and unique sense of humor, Mohanad has become a household name in the comedy scene. Born with a natural talent for making people laugh, Mohanad's journey to comedic stardom began at a young age. His relatable humor and witty observations on everyday life have resonated with a diverse audience, earning him a legion of devoted followers on Instagram. Mohanad's comedic style is characterized by his sharp wit, impeccable timing, and a keen ability to find humor in the mundane. Whether he's poking fun at the quirks of modern life or sharing hilarious anecdotes from his own experiences, Mohanad's comedy is both refreshing and relatable.

Aladdin ElAfifi, CEO of EFG Finance, an EFG Holding Company – EFG Holding’s Non-Bank Financial Institutions (NBFI) platform. ElAfifi assumes the overall responsibility in leading EFG Finance, an EFG Holding Company - the Non-Bank Financial Institutions portfolio including leasing, factoring, microfinance, insurance, mortgage and payments and the addition of new services whether organically or through acquisitions. He is also a non-executive board member representing the majority shareholder for Valu and board member of EFG Corp-Solutions as well as board member of EFG Finance. With over 23 years of financial advisory and direct investment experience, ElAfifi recently co-founded the Cairo-based real estate investment management and advisory business, 46 Group. He was most recently Co-CEO of Pharos Holding where he overlooked securities brokerage, asset management and investment banking and advisory activities. He co-founded Egypt’s first nano-lending startup (Kashat) and worked on the funding and sponsoring of startups directly and through work with Startupbootcamp, co-manager of the first Egyptian fintech accelerator. Prior to joining Pharos, ElAfifi led the team managing Qalaa Holding’s investments in mining, mining industries, gold exploration and the waste management sector through the creation of Tawazon, a local and regional market leader in the field of solid waste (municipal and agricultural) management. He was also a senior member of the team that established Taqa Arabia, a full service energy (natural gas and electricity) distribution group and the initial team that worked to conceptualise, negotiate and sign the Framework Agreements for what would later become the Egyptian Refining Company (ERC), a USD 4.4 billion refinery. ElAfifi previously worked in London as investment banker at Goldman Sachs’s UK M&A and the Industrials and Natural Resources teams. He started his career at EFG Hermes Investment Banking. With both Goldman Sachs and EFG Hermes, he worked on a number of high-profile M&A and capital markets transactions across a multitude of sectors. He is a Chartered Financial Analyst (CFA) and holds an MBA from the Wharton School of Business with a concentration in Finance, Strategic and Entrepreneurial Management and is a recipient of the Joseph Wharton fellowship. He holds a BA in Economics with a minor in Business Administration from the American University in Cairo.

Bassel was part of the Dean’s List of Honors when he graduated in 2010 from the American University in Cairo where he majored in Mechanical Engineering & minored in Business Administration. His first job was in Procter & Gamble (P&G) was Distributor Operations Finance Manager where he managed a $600M business at the time. He then transitioned into a Commercial Finance Manager role where he was responsible for the Baby Care, Feminine Care, Shave Care, Oral Care & Batteries business in Egypt & the Levant countries where he was responsible for all commercial financial aspects for the business. After spending 4 years in Egypt’s P&G office as part of the Near East organization, Bassel went to P&G’s E-IMEA HQ office in Geneva as the India, Middle East & Africa (IMEA) for Baby Care Product Supply Finance where he was responsible for the full supply chain which included 5 plants in Egypt, Saudi Arabia, Nigeria, South Africa & India. After 2 years in Geneva, Bassel moved one last time with P&G to their regional office in Dubai where he was responsible for IMEA Skin Care & E-IMEA Personal Care business which operated in 13 countries. In 2018, Bassel joined Uber Eats as their first full time employee in Egypt. After helping the team launch the business in Egypt, Bassel led the operations for two years and was responsible for Courier, Eater, Restaurant & Marketplace operations. Bassel then joined Amazon’s Ultra Fast Grocery team based out of London and led the 3rd party grocery business which operated in the UK, France, Italy, Spain & Germany. He then joined Minly, the first passion economy start-up in the region which raised $3.5M of seed funding from leading regional VCs (4DX, B&Y and Global Ventures), as a late co-founder, Chief Operations Officer and interim Chief Commercial Officer.

Youssef Shokeir, an actuary by training, joined Kaf in 2021 with both in-house insurance and consultancy experience as Chief Strategy and Financial Officer. Prior to joining Kaf, he was an insurance consultant at WTW Germany serving a multitude of EMEA markets. He also led several strategic expansions during his time at AXA Insurance London and Egypt. In addition, he serves as a part-time professor and board member of actuarial science at the AUC. Youssef holds an actuarial science Fellowship from the IFoA, an MSc in Actuarial Management from Bayes Business School and BSc in Actuarial Science from the AUC.

Mohamed FakhrElDin has over 9 years of experience in the telecommunication industry through assuming various roles at Vodafone Egypt in the areas of HR, Program Management, Market Analysis and Sales. Fakhr also oversaw business development operations for the mobile money product, leading all B2B business and integrations for VF Cash. Moving to an important milestone further, Fakhr assumed the Chief Operations Officer role at Paynas exploiting his experience to develop the product enhancement, sales, operations and business development teams towards boosting Paynas growth. Furthermore, Fakhr led the Partnerships for Lucky key Merchants then the Business Development for Connect in Lucky financial taking care of expansion of the product to MSMEs for various used cases along with Lucky One Card Expansion for their beneficiaries. Building on the past 13 years of experience, Fakhr is now leading the Business Development function at EFG holding where he will take care of introducing new partnerships & alliances with entities to compliment our products on both consumer and corporate levels. Fakhr has conducted assessment centers various entities alike Coca Cola, SC Johnson,, ElAraby, Astrazeneca & Organon. He also delivered CBI trainings for CIB, Samsung Distributors, Banque Misr. Fakhr conducted Project Management training for AUC students (TL program), Communication Skills training for non-commercial teams at Vodafone, and completed several consultancy projects. Fakhr has also delivered extensive commercial training related to the E-shop experience and the functions around it for Jawwal Telecom. Educational Background Fakhr holds a Bachelor of Information Technology from the Faculty of Computers and Information at Cairo University. He is a SHL Certified Trainer and Vodafone Certified Trainer. Industries: • Partnerships & BD • Commercial Operations • Telecommunication • Education • E-commerce • Financial Services

Samer is the Strategic Partner Manager at Meta, specializing in celebrity, public figure, music, and comedy partnerships. With a rich 5+ year tenure at Meta, he spearheaded the launch of multiple strategic Instagram products like Reels in the MENA and Turkey regions. He was pivotal in rolling out now-beloved innovations like Instagram's collaborative tools, expanding IG Live, and key safety features in the region. Prior to Meta, Samer was a key figure at Platinum Records, MBC Group's music label, where he led artist marketing and sponsorships. He worked with top artists such as Kadim Al Saher, Melhem Zein, Nancy Ajram, and Mohammed Assaf, and was instrumental in developing image strategies and music launches for MBC talent show graduates, including The Voice and Arab Idol. Samer's extensive experience in the media and entertainment industry includes a 6-year tenure at Rotana Media Group, where he managed advertising revenue for the group's entertainment bouquet. He also spent three years at Arab Radio & Television, managing their sports channels and overseeing broadcasts of major FIFA tournaments and leagues.

Sherif Fayad, the acclaimed influencer hailing from Cairo, has left an indelible mark on the digital world and beyond. With an unerring focus on lifestyle, he has amassed a massive following that hangs on his every word and photograph. Notably, as a prominent TV host based in Dubai, he's become a household name, gracing screens with his charismatic presence. Sherif Fayad effortlessly bridges the cultural divide, captivating audiences with his captivating persona and unmissable insights into the world of luxury and living.

Ahmed is the Co-CEO of Tarek Nour Holdings and servers on its board of directors. Before being named the Co-CEO in September 2020, Ahmed became a partner and was appointed to be the Group Managing Partner in January 2017, and he first joined the group in February 2000. Tarek Nour Holdings is comprised of 14 companies that operate in the fields of; advertising, media, production, experience marketing, digital, out-of-home, events, fairs management & broadcasting. Tarek Nour Holdings became part of Omnicom (one of the biggest communications groups in the world) in 2008. Ahmed started his career in early 2000 and currently has 22 years of experience. He also headed DDB Group Egypt (one of the top three advertising agencies in the world), as its Managing Director for 3 years. Prior to heading DDB Group Egypt, Ahmed operated in Sudan for 5 years, founding two companies; Tarek Nour Sudana & The Box for outdoors, that still lead the market to date. During his stay in Sudan, Ahmed was chosen, alongside 6 other members, to be part of MTN’s Global Brand Team, that was responsible for designing and implementing communications plans in 21 countries in Africa, Middle East & Europe. Recently Ahmed also co founded Tarek Nour Saudia Arabia as part of the the TN Group expansion in the region. Besides his role in leading the group, Ahmed is directly responsible to overlook the growth of Content, Properties, Events and International markets within the group. Across his career Ahmed has worked on more than 300 brands (local & International) and won a few international & regional awards. Ahmed has earned his bachelor degree of commerce, foreign trade & business administration from Helwan University in 1999 and attended several leadership & management programs by London School of Business, Harvard Business School & INSEAD.

An Egyptian construction engineer and entrepreneur, who launched Egypt’s first online content magazine with the intention of sparking happiness at a challenging time for the nation in 2011: what started off as Disalata, evolved into Tayarah World in 2016 to become Egypt’s first untraditional advertising boutique and veteran content hub that he co-founded and currently heads as Managing Director, where he continues to mindfully add value to brands and targeted audiences through innovative creative formats and optimized productions. Tayarah World has a portfolio of over 1000 online videos, three international creative awards, and collaborations with Egypt’s most acclaimed brands, agencies, and celebrities. Leveraging on his passion for storytelling and impacting people and societies, in 2022, Bassiouni embarked on his first hosting experience through an original round-table digital format, “Khatwetein Li Warra” - inspired by his late brother, Hisham El Bassiouni - aimed at inspiring aspiring Egyptian entrepreneurs by providing proof that dreams are attainable through showcasing the raw, humane, and authentic stories of some of the most acclaimed businessmen in different industries across the country acquiring over a million views for its first season. Bassiouni has an aptitude for scouting talent, both, on the corporate and creative levels, where he has a record of nurturing skills through training and creative incubation before directing them into areas of growth and sustainability: one such example is Ahmed El Ruby, a rising Egyptian singer, who with Tayarah originated “Sa2fa” – a song dedicated to the Gouna Film Festival, 2019, that gained over 10 million digital views. A father of two, Bassiouni parents his children by creating and holding a safe space for them to discover and pursue their rooted passions, where he desires for them to follow his footsteps in breaking traditional expectations through a growth mindset that seeks knowledge and embraces failure as constructive learning. Bassiouni’s vision is to continue to impact the region’s digital ecosystem by evolving and disrupting its content footprint leveraging on his creativity, resilience and organizational skills.

Hoda Mansour is Chief Operating Officer for Asia Pacific, Japan, Middle East & Africa. Her appointment in September 2023 sees her leading the go-to-market functions and driving strategy, transformation and growth throughout the entire region. Hoda is a highly experienced executive acknowledged for delivering innovation and business value for customers. Prior to joining IFS, Hoda has worked for leading multinational software companies including SAP, Oracle & Microsoft in regional and global capacities, most recently leading SAP’s Business Process Transformation Practice across Southern Europe, Middle East & Africa. Before this, Hoda was the first female to be appointed in a Managing Director role by SAP across the whole of Middle East & Africa region. Forbes Middle East acknowledged Hoda’s leadership and impact on the business by recognizing her as one of 100 Most Powerful Businesswomen in 2023. This came on the back of her recognition by Forbes Middle East as one of Top 5 Women in Technology for 2022 & being on the Forbes Middle East Most Powerful Businesswomen list since 2018. In March 2023, she was appointed as Non-Executive Board Member of Commercial International Bank (CIB), was selected to Chair CIB’s Board Sustainability Committee and is a Member of the Operations & Technology Board Committee. She is a member of the Board Governors of the American Chamber of Commerce since June 2021 and served as Vice President & Board Member of the German Chamber between September 2020 and September 2022. Hoda holds a B.Sc. with Distinction & Honors in Engineering from Alexandria University in addition to Master’s in Business Administration (MBA) with Distinction from Maastricht School of Management.

Nikita Hegde: Meet Nikita Hegde, the #ABtalks Show Manager with a career spanning 9+ years of bringing value to brands, people and their stories. Having left her mark at establishments such as the Oscars and Warner Bros., Nikita excels in project management, strategic planning, and the art of entertainment marketing and production. A passionate storyteller and executor, Nikita finds purpose in helping businesses and people achieve their goals.

Meet Galawesh Wyatt, Director of Digital Marketing at Bukhash Brothers. An accomplished marketer with 8+ years of experience, blends international insights from Sweden and Italy with a dynamic 5+ years in Dubai, UAE. Renowned for analytical prowess, she crafts impactful, data-driven campaigns spanning technology, consumer goods, and healthcare. Galawesh excels in understanding consumer behavior, driving increased brand awareness and engagement. Her dedication has earned recognition in her pursuit of helping businesses achieve marketing objectives on both national and international fronts.

Kareem Hassan is the Executive Director of the UN-ESCWA Technology Center for Development and the Coordinator of the Arab SMEs Summit. Before that, he was the Director of Youth and Innovation Program at the Global Institute for Water, Environment, and Health (Switzerland), and the Managing Director of BENAA Foundation (Egypt). Besides, he had an intensive academic career as a lecturer and researcher at Zewail University for Science and Technology (Egypt), King Saud University (Saudi Arabia), the University of Duisburg-Essen (Germany), the American University in Cairo (Egypt), and the Swiss Federal Institute of Aquatic Science and Technology (Switzerland). Kareem got his Bachelor of Agricultural Engineering at Ain Shams University (Egypt), Master of Environmental Engineering at the American University in Cairo, and Project Management Program for Sustainable Development at Cewas (Switzerland). Kareem has led more than 100 projects in the fields of Technology, Entrepreneurship, and Sustainable Development that have been implemented in 35 countries. In addition to leading four social enterprises and winning several international awards.

Meet Noor Eid, Director of Creative Services at Bukhash Brothers. A Palestinian born in the United States and currently residing in the UAE. With a humble background and genuine dedication to creative expression, Noor has honed over 7 years of experience in Branding, Design, and Social Media. Having played an integral role in bringing brands to life across diverse sectors such as F&B, Media, Business, Entertainment, Retail, Technology, and more. Committed to delivering impactful work, she strives to bridge the gap between purpose and design.

Norshek Fawzy is a lover of nature, a mother of two, and the Co-Founder and CEO of her ethically sourced, cruelty-free, low-waste, natural beauty products brand “Norshek”. A serial entrepreneur and previous Founder and CEO of The Boot Camp and Jumpsuit, Norshek dreams of saving the world - one kind act at a time - unless she’s busy helping save the planet and building an eco-conscious empire.

Aysha Abdulmalek started her brand Aisha Jewels in Bahrain in 2014 at the age of 17 and has already become one of the fastest-growing luxury brands in the Gulf Cooperation Council (“GCC”) region. It offers a wide range of ready-to-purchase and custom-made, high-end jewelry, designed by Aysha and crafted to the company’s high standards, by top goldsmiths in the world. The brand is known for its ultra-premium quality of everything that goes into its products, personalized shopping experience, and growing customer loyalty in the region. Aisha Jewels was the winner of the best student-run company in Bahrain in 2017 and represented the Kingdom in the same global competition in Frankfurt in 2018. Also, in 2018 Aisha Jewels was honoured by receiving the Kingdom’s Best Micro Company Award from HRH the Crown Prince. In 2022, Aysha Abdulmalek was chosen by the Ministry of commerce to represent the kingdom in Dubai Expo 2020 showcasing six inspirational entrepreneurs from the six GCC countries.

Deana Shaaban is a designer, Wellness Specialist and Experience Architect. She is the Founder and Creative Director of the luxury design house DS, part of the founding team of Ignite, a fitness and wellness company. Deana is also the host of the online show and podcast, The You in Human as well as the founder and creative director of the sportswear brand Anatomy and the founder of an online wellness company for women, Transforming Into Me. She has dedicated her life’s work to guiding people to tap into their infinite potential through all the different industries she is a part of.

Mohamed is the CEO of Influence Communications Group since 2007, where he strategically led the expansion of the company locally and regionally. With his vision, the company was able to reach five subsidiaries, including Public Relations, Public Affairs, Events Management, Mention (a fully-fledged digital marketing and content creation agency), and 925 (an online platform magazine complemented by a professional and well-equipped studio). Mohamed's expertise includes more than 18 years of experience in the marketing communications and strategic digital public relations field. He started his career at Promo Seven Weber Shandwick-Qatar and moved to Cairo as a Senior Client Relations Manager. He then moved to British Petroleum for 2 years as a Communications and External Affairs Senior Advisor. Believing in the power of PR, Mohamed utilized the philosophy of turning PR science into a practical arm to shape public opinion and strengthen the market positioning of businesses. Throughout his business journey, he was able to shape the image of top multinational firms through his strategic advising input. His skills also include a certification to train senior executives and top CEOs in several strategic topics, in addition to public and media speaking. Mohamed graduated from Cairo University – Egypt, Faculty of Economics and Political Science (English Section) in 2001. He enrolled in an MBA program majoring in Marketing in 2010 at RITI (Maastricht School of Management). He also holds professional courses and trainings in Crisis Management and PR Advanced Techniques from the American University in Cairo (AUC) and Crisis Management course and Negotiation Skills course from VIRAK International-Switzerland.

Dr. Waleed Sadek is the visionary Founder & CEO of PaySky, a leading digital payment solutions provider established in 2017. Under his leadership, PaySky expanded to 18 countries and has forged groundbreaking partnerships with central banks, financial institutions, and telecom operators, introducing cutting-edge electronic payment across the Middle East and Africa. During his tenure at Visa, Dr. Sadek held key roles, including head of the Innovation and New Technologies Department for the Middle East and North Africa, and Manager of Visa Global Strategy for Central and Eastern Europe, the Middle East, and Africa (CEMEA). With over two decades in financial services digitization, he's a serial entrepreneur, leading successful ventures like BITEL EMEA and Wind Technologies. In February 2022, Paysky made waves with the launch of "Yalla Super App" a groundbreaking initiative in collaboration with the Egyptian Post and Visa. The Yalla Card and app exceeded expectations, attracting over 1.5 million users and facilitating more than 8 million transactions, surpassing 7 billion Egyptian pounds within a year. Paysky is now expanding Yalla Super App and Card across the Middle East and Africa.

Ahmad Al-Zaini is the Co-Founder and CEO of FOODICS, the leading restaurant operations and financial management technology company in the MENA region, based in Saudi Arabia, which he co-founded in 2014. Under Ahmad’s leadership, Foodics has grown to be one of the most promising SaaS companies to emerge from the MENA region. He is also a board advisor and business consultant for several companies and an angel investor himself in several tech startups. Ahmad has also been recognized widely, as recipient of the prestigious Forbes Award for Entrepreneurs Shaping Saudi Arabia's Future and as a high-impact entrepreneur by Endeavor Global.

Adnane Ben Halima holds a degree in computer engineering, he began his professional career as a research and development engineer at ST-Microelectronics before joining Huawei Technologies in 2005 where he held several management positions in several countries, including Morocco as regional director of the wireless department, Tunisia as deputy general manager responsible for sales and strategy for Tunisia and Libya. Having worked in most of the countries of North, West and central Africa, Adnane Ben Halima has a very good knowledge of the region and has contributed to the design and implementation of several important projects in the region, including Senegal, Chad, Mali, Algeria, Morocco and Mauritania, which have enabled the strengthening of communications infrastructure in these countries and to offer various services such as fixed and mobile superfast broadband access. Indeed, he had the opportunity to pilot the launch of several new 3G, 4G, fixed broadband and cloud platforms networks in several countries as well as the launch of new telecom operators.

Mohamed Shelbaya is the CEO of PepsiCo North Africa, one of the world’s leading convenient food and beverages companies. The North Africa region is part of PepsiCo’s biggest and most important business sectors of the company AMESA (Africa, Middle East, South Asia). With his new position, Shelbaya is capitalizing on the business's ongoing success in Egypt and further developing and diversifying its portfolio into neighboring regions. Prior to his new position, Shelbaya was the CEO of PepsiCo Egypt for six years during which the company witnessed vast enrichment across untapped areas and its portfolio was expanded. PepsiCo products are enjoyed by more than one billion person a day in more than 200 countries and territories around the world. Product portfolio—including Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream—consists of many iconic brands. Shelbaya is a PepsiCo veteran with over 28 years of experience across Middle East and North Africa’s business models and markets. Since the start of his role in Egypt, Shelbaya took the business front to great milestones by exemplifying PepsiCo’s Faster, Stronger and Better strategy in the Egyptian market. He led the business to become Faster by winning in the marketplace, being more consumer-centric with unique campaigns like Mohamed Salah “Stay Thirsty” & “Chipsy Joy”, while accelerating investment for top line growth. In terms of Stronger, he led the digital transformation and go-to market strategy to have better customer visibility. While on the Better front, Shelbaya has been committed towards giving back to the community, keen on integrating purpose and sustainability into the business strategy, and doing even more for the planet and for the people. He has made great strides in PepsiCo Egypt’s CSR agenda and led a unique sustainability model that doesn’t only focus on supporting social initiatives but it relies to a great extent on enabling the overall industry. Shelbaya was able to do this through strong and diverse sustainability and innovation programs in line with pep+ (PepsiCo Positive), an end-to-end strategic business transformation with sustainability at the center of how PepsiCo will create growth and value by operating within planetary boundaries to drive positive action for the planet and people. He launched “Recycle for Tomorrow” one of the biggest waste management platforms in Egypt, “She Feeds the World” that aims to empower Egyptian female farmers, “She Works Wonders” that aims to increase female representation in male-dominated jobs, and finally “Egypt 2030 Hackathon” that empowers and enables young entrepreneurs, among other impact-driven initiatives. Prior to this, Shelbaya was the Vice President of MENA Snacks Category where he played a critical role in driving the snacks business growth and leading the MENA snacks innovation revenue to unprecedented levels. Shelbaya was also the General Manager, Egypt Snacks where he grew the business double-digit year-on-year, achieving break-through results on market share and equity metrics. Shelbaya has held a wide range of roles since joining the company back in 1994. He was the Vice President of PepsiCo’s bottling operations for Saudi Arabia and Yemen, and had previously served as Sales and Customer Development Director for the Middle East & Africa. He also held other leading positions in Marketing and Sales. Going back through his thread of success before joining PepsiCo, Shelbaya set off his career in advertising working for Saatchi & Saatchi in Egypt and the GCC.

Shereen is the founder and CEO of a groundbreaking telehealth platform - Naqqe. Shereen has spearheaded the development of a comprehensive ecosystem that connects patients with licensed therapists, coaches and counselors, all from the comfort and convenience of their own homes. Naqqe as a platform has revolutionized the delivery of mental healthcare, offering accessible, affordable, and confidential support to individuals worldwide. With her visionary leadership and passion for improving the well-being of individuals, she has emerged as a prominent figure in the field, transforming the way mental healthcare is accessed and delivered.

Zaina Khaled is the Public Policy Programs Associate, Middle East, North Africa, and Türkiye. Earlier, in TikTok was the Partnerships Lead for Emerging Vertical in MENA. She worked as well on setting up various media partnerships, entertainment projects and maintaining strong relationships with key media partners in the region. Zaina formerly served pre-TikTok as Projects Supervisor at Weyyak -Arabic OTT Platform- for Zee Entertainments, worked as Producer for MBC Group, and led various production campaigns for governmental entities in UAE Alongside the corporate works, Zaina is a professional public speaker, KeyNote Tedx Speaker & voice over/ Dubbing artist. She is a filmmaker too; her bachelor capstone short movie was screened at Cannes Film Festival 2017 and got nominated at Dubai Film Festival 2016 She holds Masters in Leadership & Innovation in Contemporary Media from the American University in Dubai (AUD) , and Bachelor Degree in Digital Production and Storytelling from AUD. She holds a certificate in Middle Eastern Studies. More personally, Zaina is Palestinian, born & raised in UAE. She is passionate about content & media innovations in all its forms whether it is TV, Film or digital. Always lost in cinema theatres, with her family, or listening to peoples inspirational stories. Her obsession with media came from her belief in the powerful positive impact that this tool can bring to make people better. "Working in TikTok is truly an enjoyable adventure.. Between discovering talents, growing creative communities, and exploring infinite opportunities"

Ramia is a Senior Producer and Presenter at Forbes Middle East, as well as a Moderator with a long history of hosting a variety of public and private sector events. At Forbes, Ramia hosts the Daily Brief, an online twice daily show focusing on breaking business news. She also conducts interviews with international business and world leaders. From its launch in 2007 until 2021, Ramia led the Emirates News broadcast on Dubai One TV as the Presenter and News Bulletin Editor. Previous to her role at Emirates News, from 2002 to 2007, Ramia presented and produced the program Business Arabia, which aired internationally on CNBC. Ramia has interviewed several world leaders including General Pervez Musharraf, President of Pakistan, Mohammed Khatami, President of Iran, Gerhard Schroeder, Chancellor of Germany and Jimmy Carter, US President. She is a moderator at major events including the World Government Summit in Dubai, the Middle East Investment Forum, and the Forbes 30/50 Summit, to name a few. Ramia holds a MA in Global Diplomacy-International Relations from the University of London, SOAS, as well as a BA in Communications from the University of Winnipeg and an associate degree in Journalism from Red River College.

Sally is a senior presenter and keynote speaker who has interviewed many of the world’s most influential change-makers across every field over the last two decades. She regularly speaks on transformation, leadership, communication, women's empowerment, and intercultural dialogue. From Prince Khaled bin Alwaleed bin Talal to Nobel Laureates like Kailash Satyarthi, Hollywood superstars like Steve Harvey, Olympic medallists like Ibtihaj Muhammad, visionaries like Dr Jane Goodall, top coaches and authors like Robin Sharma and Jay Shetty, amongst many others, Sally has a gift for telling the stories of those who have made a global impact, revealing deeper insights that others miss. As an Arab-Australian, Sally is passionate about powerful stories that explore diverse narratives and are part of conversations driving change worldwide.